AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Blog posts by Denise Sarazin
Strategy & Best Practices
How to Win in an AI-Driven Marketplace Economy—Top Lessons from 2025
This curated recap of 2025’s top insights provides guidance and strategies about how leading companies are simplifying marketplace experiences, scaling ecosystems, accelerating AI impacts, and unlocking the full potential of unified lifecycle management. Read on to confidently lead and thrive in 2026.By Denise Sarazin / AppDirect / December 19, 2025
Industry Insights
Charting the AI Cycle of Innovation—How to Navigate the Disruption and Come Out on Top
The fastest wave of innovation in history is hitting faster than ever—10 times quicker than the first two industrial revolutions combined—and with it comes disruption and unprecedented opportunity. Learn how you can apply lessons from history to transform AI challenges into long-term competitive advantage.By Denise Sarazin / AppDirect / December 17, 2025
Industry Insights
The 4 Keys of AI Transformation—A Blueprint for AI-Driven IT
This article explores four powerful keys that will transform how your business innovates, partners, and connects with customers through AI. Packed with actionable insights, it’s your essential guide to accelerating growth, boosting efficiency, and delivering standout customer experiences.By Denise Sarazin / AppDirect / December 11, 2025
Customer & Partner Success
Celebrating the 2025 Digital Heroes and Provider Award Winners
Meet the 2025 AppDirect Digital Heroes and Provider Award winners transforming the AppDirect community through visionary leadership, bold innovation, and strong partnerships that are shaping the future of digital commerce.By Denise Sarazin / AppDirect / September 2, 2025
Strategy & Best Practices
Get Comfortable Talking Security with Your Customers
A practical guide for tech advisors to confidently engage in cybersecurity conversations, understand risks, and support customers with essential security knowledge and resourcesBy Denise Sarazin / AppDirect / August 22, 2025
Strategy & Best Practices
Grow Your Revenues Through New Routes to Market
Explore four proven strategies to broaden your routes to market, sell more effectively into the SMB market, and achieve maximum revenue growthBy Denise Sarazin / AppDirect / August 21, 2025