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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

Blog posts by Denise Sarazin

Thrive Awards2025 Blog

Customer & Partner Success

Celebrating the 2025 Digital Heroes and Provider Award Winners

Meet the 2025 AppDirect Digital Heroes and Provider Award winners transforming the AppDirect community through visionary leadership, bold innovation, and strong partnerships that are shaping the future of digital commerce.

By Denise Sarazin / AppDirect / September 2, 2025

Get Comfortable Talking Security with Your Customersv

Strategy & Best Practices

Get Comfortable Talking Security with Your Customers

A practical guide for tech advisors to confidently engage in cybersecurity conversations, understand risks, and support customers with essential security knowledge and resources

By Denise Sarazin / AppDirect / August 22, 2025

Grow your revenues Blog Image

Strategy & Best Practices

Grow Your Revenues Through New Routes to Market

Explore four proven strategies to broaden your routes to market, sell more effectively into the SMB market, and achieve maximum revenue growth

By Denise Sarazin / AppDirect / August 21, 2025

How to Maximize Your Microsoft Partnership blog

Technology Insights

Maximize Your Microsoft Partnership

Learn how Microsoft’s FY26 strategic shifts unlock new opportunities for both SMBs and Microsoft partners, focusing on AI business solutions, cloud & AI platforms, and security.

By Denise Sarazin / AppDirect / August 18, 2025

Cross selling Techniques

Strategy & Best Practices

Boost Revenues from Every Technology Deal with Proven Cross-selling Techniques

72% of revenues are generated from selling to existing customers, and advisors who sell into multiple categories generate 2-3X more revenues on average. Learn how to spot cross-selling opportunities and build offers that drive bigger deals.

By Denise Sarazin / AppDirect / August 13, 2025

Add end to end value blog

Strategy & Best Practices

Add Customer Value Throughout the IT Lifecycle With End-to-end Support

Advisors influence 70% of IT deals, but their real value lies in supporting every stage of the IT lifecycle. Explore essential strategies for proactive managed support that builds lasting relationships.

By Denise Sarazin / AppDirect / August 5, 2025