AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Blog posts by Denise Sarazin
News
AppDirect and Broker Online Exchange Unite, Fueling Advisor Growth
Energy sales are one of the most exciting growth opportunities for advisors, yet many haven’t fully tapped into this lucrative market. This blog explores how AppDirect’s acquisition of Broker Online Exchange (BOX) positions advisors at the forefront of one of the fastest-growing and most vital markets.By Denise Sarazin / AppDirect / June 3, 2025
Strategy & Best Practices
Why Savvy Businesses are Centralizing Their SaaS Management
Discover how centralized SaaS management tackles the biggest challenges businesses face today—unused licenses, shadow IT, security risks, and wasted budget spend. Learn how advisors can help customers regain control, reduce costs, and simplify operations while driving growth through optimized SaaS portfolios.By Denise Sarazin / AppDirect / June 2, 2025
Strategy & Best Practices
Conquer Inefficient and Costly Hardware Management
Company hardware is often poorly tracked and plagued by manual processes, leading to 30% of hardware assets being lost, missing, or unaccounted for. Firstbase solves these problems with a platform that automates device management from procurement and onboarding, to offboarding and retrieval.By Denise Sarazin / AppDirect / April 7, 2025
Strategy & Best Practices
How to Choose a B2B Marketplace Platform—The Top Forrester Criteria, and How AppDirect Measures Up
What makes a B2B marketplace provider great? And how can you choose the marketplace platform that best meets our needs? Forrester evaluated and scored providers in The Forrester Wave™ Marketplace Development Platform, Q4 2024—The Nine Providers That Matter Most And How They Stack Up.By Denise Sarazin / AppDirect / March 20, 2025
Strategy & Best Practices
How to Scale Your Connectivity Practice: An Advisor’s Guide
Curious about how to grow your connectivity business? Discover tips to boost connectivity sales, progress to selling SD-WAN, and more. Scale your connectivity practice today to become a full-stack technology advisor.By Denise Sarazin / AppDirect / March 10, 2025
Strategy & Best Practices
How to Reduce Network and Mobility Costs by 30% with the Right Spend Management Tools
Up to 30% of IT budget dollars are wasted on unused or redundant technology due to poor tracking of IT expenses? Learn how network and mobility lifecycle management on a single streamlined platform helps businesses manage everything from planning and procurement to operations and expense management.By Denise Sarazin / AppDirect / March 3, 2025