Get Comfortable Talking Security with Your Customers

A practical guide for tech advisors to confidently engage in cybersecurity conversations, understand risks, and support customers with essential security knowledge and resources

By Denise Sarazin / AppDirect / August 22, 2025

Grow Your Revenues Through New Routes to Market

Explore four proven strategies to broaden your routes to market, sell more effectively into the SMB market, and achieve maximum revenue growth

By Denise Sarazin / AppDirect / August 21, 2025

Maximize Your Microsoft Partnership

Learn how Microsoft’s FY26 strategic shifts unlock new opportunities for both SMBs and Microsoft partners, focusing on AI business solutions, cloud & AI platforms, and security.

By Denise Sarazin / AppDirect / August 18, 2025

Boost Revenues from Every Technology Deal with Proven Cross-selling Techniques

72% of revenues are generated from selling to existing customers, and advisors who sell into multiple categories generate 2-3X more revenues on average. Learn how to spot cross-selling opportunities and build offers that drive bigger deals.

By Denise Sarazin / AppDirect / August 13, 2025

Strategy & Best Practices

Add Customer Value Throughout the IT Lifecycle With End-to-end Support

Advisors influence 70% of IT deals, but their real value lies in supporting every stage of the IT lifecycle. Explore essential strategies for proactive managed support that builds lasting relationships.

By Denise Sarazin / AppDirect / August 5, 2025

Streamline software management to cut costs and reduce risks blog

Strategy & Best Practices

Managing Your Entire Tech Stack: 6 Strategies for Control, Agility, and Value

Explore 6 key strategies to unify your entire tech stack to drive simpler procurement and vendor management, smarter tech decisions, and achieve greater ROI from your technology.

By Denise Sarazin / AppDirect / July 31, 2025

AppDirect Blog

Blog posts by Denise Sarazin