AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Blog posts by
Industry Insights
8 B2B SaaS Companies Crushing Growth Goals—How They’re Doing It (and How You Can Too)
Explore how eight leading B2B SaaS companies are achieving extraordinary growth. Discover their strategies focused on marketplace ecosystems, AI integration, and sales channel diversification.By Rebecca Muhlenkort / AppDirect / October 27, 2025
Customer & Partner Success
Celebrating the 2025 Digital Heroes and Provider Award Winners
Meet the 2025 AppDirect Digital Heroes and Provider Award winners transforming the AppDirect community through visionary leadership, bold innovation, and strong partnerships that are shaping the future of digital commerce.By Denise Sarazin / AppDirect / September 2, 2025
Strategy & Best Practices
Get Comfortable Talking Security with Your Customers
A practical guide for tech advisors to confidently engage in cybersecurity conversations, understand risks, and support customers with essential security knowledge and resourcesBy Denise Sarazin / AppDirect / August 22, 2025
Strategy & Best Practices
Grow Your Revenues Through New Routes to Market
Explore four proven strategies to broaden your routes to market, sell more effectively into the SMB market, and achieve maximum revenue growthBy Denise Sarazin / AppDirect / August 21, 2025
Technology Insights
Maximize Your Microsoft Partnership
Learn how Microsoft’s FY26 strategic shifts unlock new opportunities for both SMBs and Microsoft partners, focusing on AI business solutions, cloud & AI platforms, and security.By Denise Sarazin / AppDirect / August 18, 2025
Strategy & Best Practices
How to Land AWS Opportunities
Dive into the ins and outs of the hyperscaler opportunity, including AWS, Learn how to leverage vendor engagement, scalability, and strategic assessments to expand your marketplace portfolio.By Rebecca Muhlenkort / AppDirect / August 14, 2025