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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

Blog posts by James MacTavish

Manufacturing Blog Series Part3

Industry Insights

The Digital Revolution in Manufacturing, Part Three: Driving Competitive Value

The definition of manufacturing has always been straightforward: to make products on a large scale using machinery. With the dawn of Industry 4.0, how...

By James MacTavish / AppDevices / Mar 28, 2018

Manufacturing Blog Series Part2

Industry Insights

The Digital Revolution in Manufacturing, Part Two: Driving Customer Retention

A key success metric for companies in any industry are repeat buyers, and manufacturers are no different. Not only do repeat customers often spend mor...

By James MacTavish / AppDevices / Mar 21, 2018

Manufacturing Series Part1

Industry Insights

The Digital Revolution in Manufacturing, Part One: Building New Business Models

Steam-powered engines, electric mass production, computers and robots on the factory floor—the manufacturing industry has seen tremendous change...

By James MacTavish / AppDevices / Mar 13, 2018

D Ford Does My Vehicle Have Sync Applink

Industry Insights

Making Legacy Vehicles Smart: Ford’s Strategy to Usher Legacy Vehicles Into Their Connected Vehicle Ecosystem

Practically every new car sold today, from entry level subcompacts to luxury SUVs, have connectivity built into their driving experience. Services ran...

By James MacTavish / AppDevices / Mar 20, 2017

Blog Connectedhome

Industry Insights

Why Consumers Are Not Embracing the Smart Home

The Smart Home industry has been buzzing with potential these past few years with many analysts giving the industry a valuation of in the hundreds of ...

By James MacTavish / AppDevices / Feb 27, 2017

Blog Iot Agenda

Industry Insights

Six Steps Towards Digital Transformation with IoT

"Most established companies have digital assets, whether that’s downloadable software, cloud services or information stored in databases. However, man...

By James MacTavish / AppDevices / Nov 13, 2016