Strategy & Best Practices

Are You Ready To Succeed With a Subscription Commerce Model?

By Ideas @ AppDirect / May 4, 2021

Are You Ready To Succeed With a Subscription Commerce Model

The road to recurring revenue and superior customer experience can be perilous. Nevertheless, facing this challenge is more than worth the effort.

Many communication service providers already understand that implementing a subscription commerce model is the pathway to achieving success in the digital landscape. However, how can they persevere in their transformation?

Our upcoming live virtual event explores how you can go from survival to success. No matter where you are in your journey, you’re probably not alone. Sharing insights with experts in the field and learning about comprehensive technological solutions can help you proceed confidently with your plans.

The buzz around subscription commerce business models

We’ve found that 95% of companies have at least one product or service offered through a subscription model. However, that doesn’t mean that the transition to subscription-based revenue and delivery is simple or easy. So why is it so popular, and what’s holding back businesses as they strive to deploy this strategy?

The definition of subscription commerce

In the increasingly complicated world of B2B digital software and services, subscription commerce encompasses the full range of technology and processes that power the sale of digital products on a recurring basis. While subscription models are now the norm for consumers and businesses alike, a wide variety of hidden complexities make B2B subscription commerce distinct. These include complicated billing structures, to software provisioning, to providing a seamless customer experience across the subscription lifecycle. And that’s just the beginning.

In the digital economy, implementing a seamless subscription commerce business model is the way to achieve continued success — and it’s essential for driving revenue in an increasingly competitive marketplace. Communications service providers must deliver a smooth experience for their customers, or else these businesses will get left behind.

The speed of digital transformation

The rate at which digital transformation is taking place is cause for concern at some companies. These businesses know the importance of tackling transitions like the shift to subscription commerce, but they still have concerns about keeping up.

In fact, our survey found that 83% of respondents were at least somewhat worried about maintaining their digital transformation pace. Furthermore, a majority of those who represented businesses that primarily sold subscription products or services said they were “very concerned.”

The challenges are real, but so is the opportunity to thrive.

Build community and learn from other communication service providers who have been there

As businesses continue to pursue digital transformation initiatives, seeking support from peers and other experts can help the process proceed more smoothly.

During our recent virtual event, we showcased new opportunities for automating and operationalizing processes that you may have never even considered. 

By learning best practices from like-minded peers in the industry, you’ll gain a new perspective and acquire useful takeaways you can begin leveraging immediately.

Topics include how to launch or scale a subscription commerce model while improving the customer experience, facilitating omnichannel support, and improving your time to market for digital solutions.

Register today to view on-demand content from the AppDirect subscription commerce virtual event

With the support of AppDirect, business leaders can benefit from a single platform for monetizing and managing all cloud and digital services. Our solution can serve as the unifying force that underlies your entire subscription tech commerce stack, ultimately helping you lower the cost of doing business.

Featured speakers at the virtual event, included Emanuel Bertolin of AppDirect, Jay McBain of Forrester Research, Lutz Fröhlich of Deutsche Telekom, Nav Rau of Cox Communications, and Sander Nederkoorn of Vodafone Ziggo.

Discover how to move from survival to success, and find out how AppDirect - the only end-to-end subscription commerce platform - can help support your digital transformation initiatives.

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