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AppDirect’s Annual Partner Summit Brings Next-Gen Cloud Services Leaders Together in San Francisco

September 9, 2014

Premier Event Sponsorship by Microsoft, Symantec, Red Hat and Pivotal; Speakers Include Mithril Capital’s Ajay Royan, Pivotal’s Paul Maritz and Key Execs from Leading Telco and Internet Service Providers, Mobile and SaaS Companies

SAN FRANCISCO, Calif., September 9, 2014 – AppDirect, the leading cloud service marketplace and management company, announced today its final agenda and sponsors for the company’s annual AppDirect Partner Summit, September 23-25, 2014, in San Francisco. Debuted last year, this is an exclusive event for AppDirect partners and developers and brings these leading cloud service innovators together from across the globe to collaborate, share insights and discuss opportunities in the rapidly evolving cloud services brokerage space. This year’s event will feature keynotes from Ajay Royan, who teamed with Peter Thiel to cofound Mithril Capital and now serves as its general managing partner, and Pivotal’s Paul Maritz, former VMware CEO and senior executive at EMC and Microsoft. The event will also feature one-on-ones and panel participation by top executives from worldwide brands and leading SaaS companies.

“The opportunities for innovation and growth in today’s cloud services market are tremendous and truly depend on working closely with our partners and developers to build a phenomenal ecosystem,” said Daniel Saks, co-CEO of AppDirect. “Our Partner Summit provides a unique stage where we can discuss, engage and improve on best practices together as leading innovators driving the transformation of this market. Based on overwhelming response from last year’s event, we’re continuing to set the bar high and deliver three days of high-value collaboration.”

Sessions at AppDirect’s Partner Summit will explore driving sustainability and success in the emerging cloud service market with topics that range from groundbreaking innovation—including automation, self-service strategies and new functionality—to marketplace best practices from global brands. SaaS leaders will share tips for building high-value ISV relationships and thriving ecosystems through smart integration, marketing and promotion. This year, AppDirect will also welcome new moderators, including Steve Zimba, CEO and Founder of Mural; Bruce Rogers, Chief Insights Officer at Forbes; and Andrew Dailey, Managing Director at MGI Research. On the final day, the AppDirect team will host all attendees at AppDirect’s San Francisco headquarters for networking, product roadmap and 2015 strategy discussions.

Date and Location
AppDirect Partner Summit, September 23-25, 2014, San Francisco
Julia Morgan Ballroom, 465 California Street (Day One and Two)
AppDirect Headquarters, 650 California Street (Day Three)

Partners in the Hot Seat – Unfiltered Insights from Marketplace Providers: Lutz Fröhlich, Deutsche Telekom; Ryan King, Red Hat; Chris Boyle, Samsung; Tim Otton, Telstra (Moderator: Andrew Dailey, MGI Research)

Getting the Most Out of Marketplaces – Developer Insights: Alain Ghiai, DigitalSafe; Michael Schultz, DocuSign; Tyler Murphy, McAfee; Mark Rice, Microsoft; Joan Fazio, Symantec (Moderator: Steve Zimba, Mural)

Separating the BS from the BDPs – Marketplace Best Practices That Really Work: Tony Mazraani, AT&T; James Mumma, Comcast; Nima Badiey, Pivotal; Jonas Krensler, Swisscom; Joan Fazio, Symantec; Fredrik Lundberg, TeliaSonera (Moderator: Daniel Saks, AppDirect)

Special Sessions
Insights from Marketplace Providers: Erez Yarkoni and Tim Otton, Telstra
Opening Ecosystems – Providers, Services and Developers: Paul Maritz, Pivotal
Fireside Chat: Paul Maritz, Pivotal and Bruce Rogers, Forbes
Sponsor Keynote: Mark Rice, Microsoft
Fireside Chat: Mark Rice, Microsoft and Tim Otton, Telstra

To view more agenda details, please visit:

Leading up to this month’s event, AppDirect has continued to achieve record growth and accolades. Recently named a Forbes Most Promising Company and a Red Herring Top 100 North America winner, AppDirect works with many of the largest global brands in the world to empower some of the smallest, from a hair salon down the street to a farmer in Africa. Through its industry-leading solutions, the company is connecting developers, channels, and end users in a global ecosystem for cloud-based applications. This lowers barriers for developers, channels, and businesses alike, disrupting traditional delivery systems and boosting the growth of the global economy overall.

About AppDirect
AppDirect is the leading cloud service marketplace and management company at the forefront of powering the global cloud economy. Its innovative platform powers the marketplaces of trusted companies around the globe—including Samsung, Staples, Deutsche Telekom, FICO, TeliaSonera, Rackspace, Swisscom, Red Hat, Cloud Foundry, and more—and helps connect more than 20 million users in 150+ countries to leading solutions such as Microsoft Office 365, Box, and Google Apps. Founded in 2009, AppDirect is based in San Francisco and has offices in London, Munich, and Montreal.

Media Contact
Katie Zeiser
Access Communications

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