AppDirect Doubles Down on Provider Success, Marketplace Expansion, and “B2B Everything Store” Vision with Strategic Leadership Hire

SAN FRANCISCO – March 24, 2026 – AppDirect, the leading B2B commerce platform, today announced the appointment of channel veteran Mariane Louvet as its new Director, Provider Management, where she will lead the strategy and evolution of its provider ecosystem, furthering AppDirect’s commitment to providers’ ongoing success.

Louvet joins AppDirect at a pivotal time as it expands its direct and indirect cloud provider distribution across North America and executes on its bold marketplace vision, which includes the recent acquisition of Tackle.io. AppDirect continues to carve a strong, unique path that brings marketplace providers and digital commerce into a single, robust network. Louvet will play a key role in attracting and managing providers as the company accelerates its recruitment of cloud providers in North America.

The AppDirect platform significantly enhances technology providers’ market presence and operational efficiency by expanding their reach, increasing conversions across diverse channels, and employing AI to pinpoint ideal buying opportunities. It streamlines essential processes like billing, fulfillment, reconciliation, and payouts, reducing costs and boosting scalability across direct and indirect channels. This holistic approach underscores AppDirect’s commitment to empowering providers in the digital economy.

“Mariane has experienced our ecosystem as both a competitor and provider partner for over eight years, so her decision to join AppDirect is powerful validation,” said Renée Bergeron, COO at AppDirect. “Independent software vendors and technology providers gain multiple market routes with our ecosystem, including one of the largest global networks of marketplaces and hyperscaler marketplaces enabled by our Tackle acquisition. With a proven track record in the channel, Mariane will help us continue extending that ecosystem across North America, giving providers the network they need to grow and scale.”

Over her two-decade career in the channel, which includes recognitions as a 2024 CRN Channel Chief and a CRN Women of the Channel in 2022 and 2024, Louvet has led and scaled cybersecurity, cloud, MSP, MSSP, telco, and provider programs at notable companies such as Symantec, Forcepoint, Pax8, and 1Password. Louvet’s experience will be instrumental in translating AppDirect’s business strategy into scalable provider programs that fuel revenue growth and customer success.

In her new role, Louvet will guide provider relationships, align with internal teams, and fortify the marketplace through program development and partnership engagement. Additionally, she will spearhead initiatives to strengthen commercial alignment and provider engagement, helping expand AppDirect’s provider portfolio across all segments.

“AppDirect is building the B2B everything store for technology, where advisors can solve their customers’ business challenges through access to the world’s leading solutions,” said Louvet. “As AppDirect enters this new phase, I’m excited to help bolster our cloud provider programs and expand the opportunities available to partners worldwide.”

To learn more about this announcement, check out the blog: Driving Provider Success, Marketplace Expansion, and the Everything Store.

Additional Resources:

• AppDirect Announces its AI-Led Everything Store for B2B Procurement at Thrive Conference

• AppDirect Appoints Seasoned Financial Leader Hubert Lin as Chief Financial Officer

• AppDirect Nears $1B in Gross Annual Recurring Revenue with a Bold Vision for B2B Commerce, Adds CrowdStrike Executive to its Board of Directors

About AppDirect

AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 14,000 advisors and 16 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth and success. For more information, visit appdirect.com, devs.ai and follow us on LinkedIn.