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AppDirect Acquires Leftronic to Deliver Fast Access to Data and Analytics Dashboards for App Marketplaces

November 9, 2014

Acquisition of Y Combinator Company Provides First Platform to Find, Buy, Manage and Monitor Business Apps

SAN FRANCISCO, Calif., November 10, 2014 – AppDirect, the cloud service commerce company, announced today that it has acquired Leftronic, a Y Combinator company and leading provider of real-time business data and analytics dashboards. The strategic move expands AppDirect’s data management and visualization capabilities, a core element of its monetization and management platform, and delivers faster access to business data for the company’s network of app marketplaces. The acquisition also enables Leftronic to expand its reach, provide new features for its customers and continue developing innovative business intelligence solutions. To showcase Leftronic’s solutions and capabilities, a promotion offering a free HDTV with the purchase of a dashboard plan kicks off today.

Through the acquisition, AppDirect will provide the only platform to find, buy, manage, and monitor business apps from one location. Businesses will have access to easy-to-use tools to monitor the performance of apps in their AppDirect-powered marketplaces. Leftronic will also be able to extend its KPI monitoring platform to offer powerful identity, billing and application management features. This will provide Leftronic customers with a single location to monitor, as well as manage all of their cloud services.

“Today’s business software is more powerful than ever before, but the true power lies in the ability to see the data that impacts your company and understand how to use it to make better strategic decisions,” said Daniel Saks, co-CEO of AppDirect. “Now, AppDirect and Leftronic can work together to ensure business data in our network and marketplaces is easily accessible. By bringing both the management and monitoring of business apps to our platform and network of marketplaces, we’re truly enabling the business dashboard of the future and making data an essential part of the cloud services commerce experience.”

By adding Leftronic’s capabilities to its network, AppDirect is driving new value for users directly from its platform by consolidating the management and monitoring of business apps in one location. Marketplace providers will now be able to quickly access, view and track business performance across their apps and also make data easily available to their internal teams, resellers or customers. Directly from their marketplaces, they can now create and share their key data securely via easily digestible dashboards that automatically update with real-time insights. This enables more informed business decisions with opportunities to implement new strategies for better marketplace engagement.

Launched in 2010 with seed funding from Y Combinator, Leftronic offers an advanced data visualization platform that companies can use to monitor key metrics and performance indicators from across their businesses. Leftronic has grown to serve a wide range of customers in a variety of industries, including Cisco, Nike, HomeAway, Yale University, Twilio, Vodafone, and more.

Leftronic will continue to operate independently while integrating its technology to AppDirect. The entire Leftronic team is joining AppDirect and will continue to operate and grow the Leftronic brand as an independent entity. The team will also leverage AppDirect's resources and best-in-class cloud service management capabilities to extend benefits to existing and new customers.

“At Leftronic, we are passionate about helping users create a data-driven culture where everyone understands the key performance indicators that drive their business,” said Leftronic co-Founder and CEO, Rajiv Ghanta. “We have seen firsthand how easy access to real-time metrics can transform companies, and we are thrilled to work with AppDirect to expand our impact to even more businesses around the globe.”

New Leftronic features and HDTV promotion

A web-based solution, Leftronic enables companies to select data from more than 60 sources—including Google Analytics, Salesforce, Zendesk, Facebook, Amazon Web Services, and other leading solutions—and create powerful dashboards with an easy drag-and-drop interface. Leftronic has recently added dozens of new features and functionalities to enhance its solution. These include support for multiple users and enterprise level support, IP whitelisting to increase security and accessibility, email alerts that make metrics more actionable, and advanced styling that gives users even more control over how data is displayed.

Starting today, Leftronic is offering a month-long promotion where new customers will receive a free HDTV, a mini-computer, a TV mount, and on-site setup when they sign up for a qualifying dashboard plan (options vary by dashboard plan type). “We believe that data creates an even bigger impact when teams can clearly see their metrics on a big screen. This promotion is a great way to reach new customers while ensuring they have the ideal Leftronic setup,” Ghanta added. For promotion details, please visit

Leftronic is the third business to join the AppDirect family of companies. In 2013, AppDirect acquired Standing Cloud, a leading application packaging and orchestration company, and in 2012, jBilling, the world’s leading open source billing solution. The Leftronic acquisition comes in the wake of a number of achievements for AppDirect, including 100 percent year-over-year marketplace growth, the completed expansion of its downtown San Francisco headquarters, and the growth of its team to nearly 200 worldwide. A Forbes Most Promising Company for 2014, AppDirect was also recently named the San Francisco Bay Area’s third fastest-growing private company in the San Francisco Business Times’ Fast 100 List.

About Leftronic

Leftronic, a leading provider of real-time business data and analytics dashboards, provides a range of dashboard solutions that enables businesses of all types and sizes to easily create web-based dashboards to monitor key metrics and performance indicators from across their operations. Leftronic’s high-performance, secure and real-time platform aggregates all key metrics and provides a beautiful and effective front-end interface for visualizing data and driving insights. The company offers a choice of templates to create dashboards with the ability to connect to data sources such as Google Analytics, Salesforce, Zendesk, Facebook and Amazon Web Services. Businesses can customize KPIs, monitor and access their data from any web browser, mobile device or tablet, and also access APIs to deliver custom data to their dashboards. The Leftronic team is run by great friends from Caltech who bring 20+ years of technology experience. The company is headquartered in San Francisco. For more information, visit

About AppDirect

AppDirect is the cloud service commerce leader making software and products accessible globally. The AppDirect monetization and management platform unites providers and consumers of cloud services into a single ecosystem. This makes it easy for businesses to find, buy and manage cloud services from a central location and delivers new opportunities for providers to distribute, sell, and market cloud services. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers—including Telstra, ADP, Samsung, Deutsche Telekom and others—connect millions of business users to solutions from Microsoft, Google, Box and more. AppDirect is headquartered in San Francisco with global offices. Learn more at

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