Swisscom is Switzerland’s leading telecommunications provider and also one of its largest providers of IT services. Swisscom offers mobile communications, fixed networks, and Internet and digital TV to corporate and residential customers.

Swisscom Marketplace Product Shot

Time to market is essential and we use AppDirect not only as a marketplace solution, but also as a beachhead between our legacy back-end systems and our Swisscom cloud services.

- Jonas Krensler, Head of Messaging and Collaboration
Customercards Color Swisscom 003

As the telecom industry faces increased commoditization, Swisscom was looking to go beyond offering traditional core services and provide more value to its customers. To accomplish this, Swisscom felt it was important to optimize the user experience and consolidate onto a single cloud commerce platform that was both flexible and scalable.

After launch, Swisscom now provides a seamless end user experience that enables customers to easily purchase, use, and manage cloud service. Moreover, Swisscom can now bring new applications to market faster than ever before, while empowering its business unit to control pricing, discounts, promotions, and more.