Swisscom Goes Beyond Traditional Telco Services

Switzerland’s leading telco gets digital products to market faster.


Faced with the growing pressure of commoditization, Swisscom knew it needed to differentiate. With this in mind, the company built a strategy to provide additional services, prevent potential churn in the future, and place the business on a growth path towards new areas.

To achieve these aims, however, Swisscom needed to consolidate onto a single platform that would enable the company to get to market quickly.

Swisscom Challenge


Swisscom wanted a strategic, nimble partner that could handle the complexity of its existing systems. With AppDirect, Swisscom is able to seamlessly connect its legacy solutions to its cloud services technology.

Today, the platform serves as the engine—for CRM, billing, service activation, order management, and order fulfillment—that Swisscom can attach to its core systems to launch new cloud services.


With AppDirect, Swisscom has accelerated time to market, making the business unit agile and more responsive. AppDirect’s API make onboarding new products and applications simple, quick, and cost efficient. Moreover, the business unit has control over key decisions such as product bundling, discounts, promotions, and pricing.

Customer Quote

“At many telecom companies it takes a lot of effort and resources to deploy new services. Time to market is essential and we use AppDirect not only as a marketplace solution, but also as a beachhead between our legacy back-end systems and our Swisscom cloud services.”

JONAS KRENSLER, Head of Messaging and Collaboration

How CPSs Partner with AppDirect

  • Solutions for CSPs

    Whether you’re new to cloud commerce or looking to scale, AppDirect can help you market, manage, and sell the native and third-party services your customers are looking for.

    Learn More

  • Expand B2B Base with Cloud Services

    Differentiate and stimulate the usage of core products by attaching cloud solutions.


  • Improve Margins and Customer Experience 

    Automate processes to simplify provisioning, billing, and end-user management.

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