AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the cloud commerce industry worldwide.

Blog posts about AppHelp

Industry Insights

Reinventing the Customer Support Experience: Why Companies Need to Stop Trying to Control It

As both a customer support executive and a consumer, I tend to view my experiences with brands in my personal life through two lenses. As a consumer, ...

By Kam Rawal / AppHelp / Oct 23, 2017

Industry Insights

SaaS and the Changing Support Needs of SMBs

For small and medium-sized businesses (SMBs), the cloud technology tipping point has already come and gone. By the end of this year, 94 percent of U.S...

By Gretchen Dukowitz / AppHelp / Oct 17, 2017

Industry Insights

It Takes an Omnichannel Approach to Successfully Sell Cloud Services and Support

An omnichannel strategy is all about creating a digital experience for customers that extends seamlessly and effortlessly across channels, whether tha...

By Kam Rawal / AppHelp / Oct 09, 2017

Strategy & Best Practices

Moving up the SMB Value Chain with a Winning Bundle Strategy

When it comes to creating attractive SaaS bundles for SMBs, many service providers haven’t yet cracked the code.

By Mary Montserrat-Howlett / AppHelp / Jul 28, 2017

Company & Culture

Interning at AppHelp as a Service Delivery Specialist

Ok, so you’ve read the job posting to be a Service Delivery Specialist Intern. Sounds like an interesting job and a cool place to work, but what in th...

By Stephanie Schenk / AppHelp / Mar 24, 2017

Strategy & Best Practices

The Importance of First Impressions: Why Wowing Your Customers the First Time Pays Off in the Long Run

They say first impressions are the most lasting. Within the first 7 seconds of meeting someone, they will have made a solid decision about your trustw...

By R. J. Stangle / AppHelp / Jan 18, 2017