AppDirect Blog

Industry Insights

Ecosystems Mean Big Business, So What Are They?

Boost your business with ecosystems and marketplace strategies. Discover how participating and or orchestrating a partner ecosystem, or building your Ecosystem-led Growth (ELG) strategy, can help you scale, combat customer churn, and increase revenue. Plus learn 5 sales and marketing practices leading companies are employing right now to stay competitive.

By Ideas @ AppDirect / AppMarket / September 20, 2023

Customer & Partner Success

Cloudy No More: How Technology Is Redefining HR Management for the Cloud Commerce Industry

This guest post was written by Norberts Erts, co-founder of CakeHR, HR software that streamlines attendance and performance management for customers w...

By Ideas @ AppDirect / AppDistribution / October 23, 2018

Customer & Partner Success

Trend Micro Goes the Extra Mile to Protect Cloud Apps

Key Facts App name: Trend MicroIndustry: Data and Cloud SecurityGlobal Headquarters: Tokyo, Japan Cyber attacks against small and medium-sized busin...

By Stuart Cohen / AppDistribution / November 8, 2017

Customer & Partner Success

GoDaddy Helps SMBs Put Their Digital Stake in the Ground

Key Facts App name: GoDaddyIndustry: Small Business ServicesHeadquarters: Scottsdale, Arizona Today, a website is considered a must-have for busine...

By Stuart Cohen / AppDistribution / October 25, 2017

Customer & Partner Success

Mozy Meets the Needs of Diverse SMBs with Backup Solutions

Key Facts App name: MozyIndustry: Cloud BackupHeadquarters: Seattle, Washington Data loss can have a major impact on a business. In a recent report...

By Stuart Cohen / AppDistribution / September 22, 2017

Customer & Partner Success

SMB Email Marketing Is Sweet with Cakemail

Email marketing is one of the most well-established marketing technologies, and for SMBs, it remains one of the most popular.

By Stuart Cohen / AppDistribution / August 21, 2017