The old definition of an online marketplace no longer applies. Discover how today's B2B marketplaces have evolved into complex, indispensable growth engines, driven by AI, new buyer expectations, and the critical role of trusted advisors. This article demystifies the forces reshaping B2B procurement in 2026.
By Denise Sarazin / AppDirect / April 1, 2026
Updated January 22, 2026
Imagine a world where businesses can instantly respond to customer needs, automate complex operations in real time, and conn...
By Ideas @ AppDirect / AppDirect / May 15, 2025
We’re in the age of the digital economy, and it’s important to understand how your company is affected by its growth and expansion. When you learn mor...
By Nicole Lim / AppDirect / May 15, 2024
Recent advances in immersive technologies and neural networks, particularly in the fields of virtual and augmented reality (VR/AR), artificial intelli...
By Duncan Smith / AppDirect / March 30, 2023
—>> SEE OUR NEW 2026 ARTICLE ON THIS TOPIC
Read our new 2026 article, Build vs Buy Software: How AI-enabled Software Development and Vib...
By Ideas @ AppDirect / AppDirect / November 17, 2022
Uncovering a customer’s clear path to the cloud is a matter of asking the right questions and knowing how to handle common objections
By Ideas @ AppDirect / Advisors / February 22, 2022