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Media Alert: AppDirect Executive to Speak at CeBIT 2015

March 15, 2015

Session to Focus on Cloud Service Commerce, Growth Opportunities and Strategies for Businesses

SAN FRANCISCO, Calif., March 16, 2015 – AppDirect, the leader in cloud service commerce, announced today that Roger Gosine, Senior Director, Business Development, EMEA, will speak at CeBIT 2015 on Thursday, March 19, 2015, in Hannover, Germany. In the session, “Cloud Service Commerce: The Next Wave of IT Innovation,” Gosine will discuss trends in cloud service commerce and opportunities for businesses to go to market quickly and effectively during the next wave of innovation in the cloud. Prior to AppDirect, Gosine held executive roles in cloud service management at Deutsche Telekom – one of the world’s leading integrated telecommunications companies and an early cloud innovator with its Cloud Business Marketplace.

Offering customers a diverse set of services in the cloud is a key growth opportunity for many companies– making that happen quickly and in an expansive way is not easy. AppDirect has experienced significant adoption of its cloud service commerce platform and partner ecosystem and has continued to drive innovation to make software globally accessible, acting as a catalyst to help businesses of all sizes go to market effectively through any cloud model, sales channel, market vertical or device.

When: Thursday, March 19, 2015 at 2:05 p.m.

What: AppDirect’s Roger Gosine will lead the CeBIT 2015 session, “Cloud Service Commerce: The Next Wave of IT Innovation.”

Topic: Cloud services represent the fastest growing segment of the public cloud sector, accounting for more than $56B in spend in 2014 alone. As companies make cloud services more available to their end users, trends and best practices are emerging. Gosine will discuss the market and strategies for monetizing and managing cloud service commerce to deliver the best customer experience during the next wave of IT innovation.

Where: CeBIT 2015, Hall 8, Center Stage, Hannover Exhibition Grounds, Hannover, Germany.

About AppDirect
AppDirect is the cloud service commerce leader making software and products accessible globally. The AppDirect cloud service commerce platform unites providers, developers and consumers of cloud services into a single ecosystem. This makes it easy for businesses to find, buy, manage and monitor cloud services from a central location and delivers new opportunities to distribute, sell, and market cloud services. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers – including Telstra, ADP, Samsung, Deutsche Telekom and others – connect millions of businesses to solutions from Microsoft, Google, Box and more. AppDirect is headquartered in San Francisco with global offices. Learn more at

Media Contact:
Katie Zeiser
Access Communications

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