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Media Alert: AppDirect Co-CEO to Speak at Cloud World Forum Asia 2014

November 19, 2014

Daniel Saks to Lead Pre-Conference Workshop and Present Keynote about Emerging Cloud Service Commerce Space

SAN FRANCISCO, Calif., November 21, 2014 – AppDirect, the cloud service commerce company, announced today that Daniel Saks, the company’s President and Co-CEO, will speak at the Cloud World Forum Asia, November 24-26, 2014, in Hong Kong, China. Saks will lead an interactive pre-conference workshop, “Building Successful Strategies for Cloud Service Commerce,” and present his own keynote, “Empowering Your Customers with a Cloud Services Ecosystem.” Both presentations will cover best practices for launching a successful cloud service platform.

Since its launch in 2011, AppDirect has emerged as a leading cloud service commerce company with a vision of helping businesses find, buy, manage, and monitor cloud services apps. Saks will discuss best practices for launching successful marketplaces and taking full advantage of the cloud services ecosystem. Cloud World Forum Asia is part of the Cloud World Series, a set of more than a dozen cloud industry-focused events held in locations around the globe. AppDirect has had a strong presence at past Cloud World Series events, including the Telco Cloud World Forums in Dallas and Munich.

Pre-Conference Workshop

When: Nov. 24, 2014, at 2:00 p.m. HKT

What: Saks will lead a workshop about “Building Successful Strategies for Cloud Service Commerce” at Cloud World Forum Asia.

Topic: Key points will include:
• Partnering with software vendors
• Customer segmentation
• Curating a relevant application catalog
• Technical and sales best practices
• Differentiating cloud service offerings

Where: Tang 1 Room – Sheraton Hong Kong Hotel & Towers, Hong Kong, China.

Keynote Presentation

When: Nov. 25, 2014, at 3:15 p.m. HKT

What: Saks will give a keynote titled “Empowering Your Customers with a Cloud Services Ecosystem.”

Where: Sheraton Hong Kong Hotel & Towers, Hong Kong, China.

For more information, visit:

About AppDirect
AppDirect is the cloud service commerce leader making software and products accessible globally. The AppDirect cloud service commerce platform unites providers and consumers of cloud services into a single ecosystem. This makes it easy for businesses to find, buy and manage cloud services from a central location and delivers new opportunities for providers to distribute, sell, and market cloud services. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers—including Telstra, ADP, Samsung, Deutsche Telekom and others—connect millions of business users to solutions from Microsoft, Google, Box and more. AppDirect is headquartered in San Francisco with global offices. Learn more at

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Katie Zeiser
Access Communications

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