The leading commerce platform for selling cloud services.

Powering millions of software subscriptions worldwide with our marketplace, billing, distribution, and reseller solutions.

Get Started Watch Video

Grow both your direct and indirect software sales.





New Relic

Office 365



Intel Security



Your Product

Choose the products you want to sell.

AppDirect helps you be successful at any stage.

Whether you’re a global brand or new start­up, AppDirect is your go­-to partner to enable you to sell software.

  • Offer self-service billing
  • Automate sales
  • Create an affiliate and referral program
  • Distribute through marketplaces
  • Build a reseller network
  • Launch an app marketplace
Learn More

10 Keys to Selling SaaS to SMBs

An AppDirect webinar, hosted by Christophe Girault, and Brian Murphy. November 19th from 9:00-10:00AM PST

Register Now

Revenue Growth Stages

AppDirect enables you to make data­‐driven decisions.

Track real­time performance indicators that will help you evaluate, refine, and expand your software distribution.

Selling Value, Not Just Features with the Microsoft CSP Program

The second post in our Microsoft CSP go-to-market best practices blog series delves into how the Microsoft CSP program can help sales teams create more value—for both customers and companies alike—and why the initial on-boarding process and optimizing the customer experience are so important to retention. Click to learn more.


Top 3 Go-to-Market Best Practices for Microsoft Cloud Solution Providers

The Microsoft Cloud Solution Provider program is changing the game by lowering barriers for businesses that want to offer Microsoft cloud products. But how can Microsoft CSPs compete in an increasingly crowded market? How do they create a compelling value proposition that sets them apart? Read the first post in our series about Microsoft CSP go-to-market strategies.


Meet Carolyn, Hooked on Seeing New Places

What do snakes, scissor lifts, and the Sutro Baths have in common? They're some of Carolyn's favorite (and not so favorite) things. Learn more about her and her work on AppDirect’s Design team.


Ready to get started? So are we. Request a demo or contact us to learn more about AppDirect and our industry­-leading technology.