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AppDirect Powers Rackspace Cloud Tools Marketplace

July 18, 2012

AppDirect Platform Enables Rackspace to Offer Web-Based Store for SaaS Tools

San Francisco, CA, July 18, 2012 — AppDirect, the leading cloud service marketplace company, announced today the launch of its latest application store, the Rackspace Cloud Tools Marketplace. With this enhanced marketplace, AppDirect has enabled Rackspace to offer a fully integrated online store for cloud-based software and services. The Cloud Tools Marketplace is now available to more than 180,000 Rackspace customers worldwide.

“With AppDirect's technology, Rackspace can now provide an online store for cloud-based services that delivers an enhanced experience to its customers,” said Daniel Saks, President and Co-CEO of AppDirect. “The Cloud Tools Marketplace is a great example of what can happen when two innovative technology leaders work together, and we’re thrilled that our platform not only makes it easier for Rackspace customers to find and manage the cloud-based solutions they need, but also raises the bar for cloud service marketplaces everywhere.”

The Cloud Tools Marketplace offers a full range of tools and add-ons that help customers get the most from the Rackspace® Cloud, from billing and file management solutions, to online backup applications and more. A range of business-critical applications have been fully integrated into the marketplace, including New Relic, SendGrid and Standing Cloud. In addition, the marketplace offers over 100 other leading solutions for customers to browse and review.

To use the marketplace, Rackspace customers simply search for products and browse reviews and ratings to evaluate which applications will best meet their needs. When customers are ready to buy, a seamless billing system means they can subscribe to multiple applications and pay through one easy-to-use portal. The marketplace also offers single sign-on, which gives them the ability to manage multiple solutions with one username and password.

“At Rackspace, we're known for our commitment to our customers, and the Cloud Tools Marketplace helps us take that dedication to the next level,” said Ven Shanmugam, Senior Manager of Corporate Strategy at Rackspace. “Working with AppDirect, we’ve been able to launch a robust, customized cloud service marketplace. This marketplace helps us deliver a better customer experience faster.”

AppDirect powers the cloud service marketplaces of a range of companies in a variety of industries, including telecommunications and mobile application development. AppDirect’s collaboration with Rackspace marks its entrance into the IaaS sector, a new space for the company. “The Cloud Tools Marketplace proves just how versatile the AppDirect platform really is. Our technology is ideal for delivering cloud-based products and services in any industry,” added Saks.

To learn more about the Rackspace Cloud Tools Marketplace, visit:

About AppDirect
AppDirect is the leading cloud service marketplace company dedicated to revolutionizing the way businesses run. Its award-winning platform connects businesses, brands, and developers through a global network of partner marketplaces. Based in San Francisco, AppDirect powers the marketplaces of trusted companies around the globe—including Deutsche Telekom, Rackspace, Bell Canada, Appcelerator, and more—and has helped millions of businesses discover, buy, and manage the best cloud-based software and services. To learn more about AppDirect’s partnership with Rackspace visit

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