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AppDirect Partners With Talkdesk to Help Businesses Deliver Better Customer Experiences

April 4, 2022

Talkdesk is now available on AppDirect's marketplace for technology advisors, AppSmart

AppDirect, the world’s leading B2B subscription commerce platform, today announced that Talkdesk®, Inc. is now available on its AppSmart Marketplace. Talkdesk, a global cloud contact center leader for customer-obsessed companies, is going to provide contact center solutions that organizations can leverage to unlock the potential of delivering great customer experiences (CX).

Through this partnership, AppDirect technology advisors will now have access to the full suite of Talkdesk cloud contact center solutions, including the company’s flagship solution Talkdesk CX Cloud™, the industry’s first and only modern, global end-to-end CX platform. By combining enterprise performance at scale with consumer simplicity, Talkdesk CX Cloud allows companies to easily adapt contact center operations to the evolving needs of customers, customer service, and sales teams, resulting in increased productivity, customer satisfaction, and cost savings.

The AppSmart Marketplace provides partners access to a broad portfolio of technology and business solutions, as well as a set of powerful management tools to help them manage and grow their business. Additionally, partners can extend AppSmart’s identity management, application management and data visualization tools directly to their business customers to help them find and manage all of their technology in one place.

“Just like Talkdesk, AppDirect is building fanatical technology advisor loyalty by creating scalable operational efficiencies that assist in driving a predictable experience and empowering significant growth,” said Phil Keenan, Vice President and General Manager of Communications Business Unit for AppDirect. “We are excited that Talkdesk has been added to AppDirect’s multi-category commerce platform dedicated to simplifying how technology advisors and businesses find, buy and manage technology solutions.”

At the forefront of CX technology innovation, Talkdesk additionally infuses the power of AI into every element of its products and services. Among its most recent innovations, Talkdesk introduced the industry’s first human-in-the-loop technology for contact centers. The company is also changing the CX game with the first purpose-built industry-specific products for contact centers.

“The customer experience is fast eclipsing the products and services that organizations provide to become the key driver in building brand trust and loyalty,” said Chad Haydar, Global Vice President of Channel, Talkdesk. “Organizations are increasingly recognizing this and evolving their contact centers into a strategic resource for powering better customer experiences. AppDirect is committed to helping businesses make that transformation and create better customer engagements with a Talkdesk solution best suited to their unique needs and CX goals.


AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform opens up endless opportunities for commerce innovation, giving businesses the freedom to grow. AppDirect also powers AppSmart, a B2B technology marketplace and ecosystem connecting technology buyers with expert advisors to make it easier to sell, buy and manage telecommunications, cloud and business services.

Headquartered in San Francisco, AppDirect is trusted by brands such as Microsoft, Google, Deutsche Telekom, Jaguar Land Rover, ADP, and many more.

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