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AppDirect Now Two-Tier Google Cloud Distributor

October 3, 2017

Expanded Relationship Enables AppDirect Channel Partners to Drive Sales Growth With a More Unified Experience for Selling Google Cloud Products.

SAN FRANCISCO, Sep. 26, 2017 - AppDirect, the company transforming the way the world buys and sells business software, today announced that it is now a two-tier distribution partner with Google Cloud. AppDirect channel partners will now have the ability to resell Google's suite of cloud service products without having to sign a direct contract with Google.

"Our expanded collaboration is a testament to the trust we've built with Google over the years by building an integrated platform that supports an innovative distribution model. Together we're bringing the opportunity for tremendous growth to AppDirect channel partners," said Daniel Saks, President and Co-CEO of AppDirect. "Our goal is to help businesses embrace digital transformation and create growth opportunities by giving them access to the best cloud applications on the market."

Additional benefits of this new partnership include:

  • Channel partners can now place orders for G Suite through the same simple checkout flow they use to sell all of their cloud services.
  • AppDirect will provide free training and support services to help AppDirect Core Distribution Channel Partners effectively sell Google's products and services.
  • AppDirect can integrate the Google sales experience with any in-house services used by channel partners to help them leverage their existing processes.
  • As more Google SKUs become available, AppDirect will continue to update the API so channel partners have access to the most up-to-date products by Google.

"AppDirect provides channel partners with a streamlined, intuitive and convenient experience for selling Google products and services to their business customers," said John Foong, Director of Scaled Partnerships and Programs, Google Cloud. "Bringing AppDirect on board as a distributor is not only beneficial to Google Cloud's expanding ecosystem, but also creates new opportunities for our valued reseller partners."

Cloud service providers interested in selling G Suite and more to their business customers can find more information here.

About AppDirect
AppDirect is the cloud service commerce leader, making software and products accessible to businesses globally. The AppDirect cloud service commerce platform unites providers, developers, and business consumers into a single ecosystem for buying, selling and managing cloud services, ultimately helping businesses gain access to the services they need to thrive. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers – including Comcast, ADP, Zendesk, Deutsche Telekom and others – connect more than 30 million businesses to solutions from Microsoft, Google, GoDaddy, and more. AppDirect is headquartered in San Francisco with 13 global offices.

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