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AppDirect Launches AppCapital Suite of Digital Finance Services

April 22, 2021

Innovative financial solutions give technology merchants easy access to funding to enable faster business growth

SAN FRANCISCO – April 22, 2021 – AppDirect®, the leading subscription commerce platform company, today announced the launch of AppCapital, a suite of innovative digital finance services that give technology merchants with recurring revenue models flexible funding options to accelerate their business growth. AppCapital complements the monetization and engagement services available through the AppDirect platform to provide an integrated, end-to-end solution for subscription commerce that reduces the risk and complexity of innovating with recurring revenue models.

"The pace of business is faster than ever before, and companies that are able to move fast and respond to rapidly changing markets have a clear advantage," said Daniel Saks, co-founder and co-CEO of AppDirect. "With AppCapital, we can give technology merchants easy access to financial tools that give them options to grow their businesses quickly without the burden of pursuing traditional financing."

The AppCapital product suite fills a growing need for digital finance options for technology merchants with recurring revenue businesses. For these sellers, traditional financing can be difficult and time-consuming to secure, or simply be unavailable. Moreover, existing commerce platform-based capital programs are largely targeted at retail e-commerce businesses. AppCapital is the most comprehensive digital finance offering for subscription commerce businesses available today.

The AppCapital suite of digital finance services includes:

  • AppCapital Invest: Offers upfront capital to incentivize technology merchants to migrate their books of business to the AppDirect platform. Provides fast, fair valuations and residual monthly payments. Provides a faster, less onerous alternative to traditional M&A.
  • AppCapital Card: Gives technology merchants on the AppDirect platform instant access to projected one-month revenue without the cost and credit impact of a traditional business credit card.
  • AppCapital Advance: Offers technology merchants on the AppDirect platform upfront capital representing up to 12 months of projected revenue without the cost and delays of a traditional business loan.
  • AppCapital Trade: Offers technology merchants on the AppDirect platform the opportunity to trade and sell a portion of their books of business for upfront capital.

As part of AppCapital, digital finance services can also be white-labeled and offered by technology merchants as branded products. This allows technology merchants to offer innovative funding sources to their partners without the complexity of building the technology or operational infrastructure themselves.

"We've been approached once a year for the last 10 years by someone to do something strategic. This is not a ride into the sunset plan for us, and we didn't want one of those," said Steve Olsen, Founder and President of PSI Network. Olsen is an Invest customer and migrated his book of business to the AppDirect platform. "We wanted somebody that was financially stable. We wanted somebody that had a good reputation and we wanted someone that had existing systems. All these things I know would not remain intact with other providers."

To learn more about the AppCapital suite of digital finance services, please visit: 

About AppDirect

AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform opens up endless opportunities for commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.
©2021 AppDirect, Inc. AppDirect is a registered trademark of AppDirect, Inc. in the United States and other countries. Other brand and product names are for identification purposes only and may be trademarks or registered trademarks of their respective holder(s).

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