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AppDirect Bolsters Executive Leadership Team with New Chief Financial Officer

April 13, 2021

Platform industry veteran John Cooley joins AppDirect to support and guide the company's ongoing rapid growth

SAN FRANCISCO – April 13, 2021 – AppDirect®, the leading subscription commerce platform company, today announced the appointment of John Cooley as Chief Financial Officer. Cooley is the latest addition to AppDirect’s fast-growing C-suite amid impressive growth momentum.

Cooley has deep experience in the financial, technology, and platform industries. This unique combination makes him ideally suited to serving as CFO at AppDirect. In his new role, he will focus on ensuring AppDirect meets both its short- and long-term objectives while providing expert financial stewardship in the rapidly changing digital economy.

"I am excited to be joining AppDirect for a number of reasons, but especially because subscription commerce is such an important, dynamic space," Cooley said. "I have been impressed by AppDirect's success in building the industry's leading subscription commerce platform, and I am excited by the opportunity to continue growing the company at a high rate for many years to come."

Cooley joins AppDirect from Dataminr, a real-time artificial intelligence platform and one of New York City’s top technology companies, where he served as CFO. He began his career at J.P. Morgan, and prior to Dataminr, he was a founding member of the management team for FX Alliance (FXall), growing the company from startup to the number one institutional currency trading platform to its successful IPO and eventual sale to Thomson Reuters. He holds a Bachelor of Economics from Yale University and an MBA from New York University’s Stern School of Business.

“John brings strong scale and public experience and financial leadership to AppDirect as we continue to drive our growth around the world,” said Daniel Saks, co-founder and co-CEO of AppDirect. “He is a champion for our mission to make technology available to anyone to help them thrive in the digital economy, and we are thrilled to bring his talent to our team.”

About AppDirect

AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform opens up endless opportunities for commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.

©2021 AppDirect, Inc. AppDirect is a registered trademark of AppDirect, Inc. in the United States and other countries. Other brand and product names are for identification purposes only and may be trademarks or registered trademarks of their respective holder(s).

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