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AppDirect Appoints Industry Veteran as CIO Amid Substantial Growth

March 2, 2021

Pierre-Luc Bisaillon Joins AppDirect to Lead Global IT Strategy and Expand Presence in Montreal

MONTREAL – March 2, 2021 – AppDirect®, the leading subscription commerce platform company, today announced the appointment of Pierre-Luc Bisaillon as Chief Information Officer as the company deepens its commitment and presence in Montreal’s growing technology scene. With a breadth of experience in strategy consulting, entrepreneurship and technology, Bisaillon will oversee global IT organization and strategy.

“I’m delighted to join the innovative, fast-paced team at AppDirect and make the power of subscription commerce more accessible,” said Bisaillon. “I look forward to building on the company’s impressive momentum and advancing strategic digital initiatives for our customers, partners and ourselves.”

Prior to AppDirect, Pierre-Luc served as CIO at Cirque du Soleil Entertainment Group. He has also held senior leadership positions at BRP, CloudOps, and Dell, and worked as a consultant at McKinsey & Company. He holds a Bachelor of Engineering from McGill University and an MBA from the Rotman School of Management.

“We’re thrilled that Pierre-Luc is bringing his decades of diverse experience in IT transformation to AppDirect,” said Daniel Saks, co-founder and co-CEO of AppDirect. “His insights and leadership will be incredibly valuable as we strengthen our commitment to Montreal with the further addition of new top talent hires in the region.”

AppDirect Drives Rapid Technology Industry Growth in Montreal

Bisaillon will be based in AppDirect’s Montreal location, an office that has experienced substantial growth as the company builds out its information security, technical operations and IT functions. More than 50 employees have joined the company in Montreal over the past year, growth that AppDirect has achieved despite the global pandemic. The company has invested heavily in its Engineering, Marketing, Finance, Legal and Recruiting departments, and expects to continue to add more Montreal-based positions in these areas in 2021 and beyond.

Montreal is an ideal location for AppDirect to continue its rapid expansion. The city is a rapidly-developing technology hub with a strong startup community and a growing venture capital ecosystem. Montreal was recently ranked as the 16th best technology hub in North America and 10th in the technology talent labor pool. The company’s co-founders, Daniel Saks and Nicolas Desmarais, have deep roots in Montreal, and the city is at the heart of the digital commerce boom that is flourishing in Canada.

For more information about how AppDirect is a driving force behind the expanding technology sector in Montreal, and to view current career opportunities, please visit:

AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform opens up endless opportunities for commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.

©2021 AppDirect, Inc. AppDirect is a registered trademark of AppDirect, Inc. in the United States and other countries. Other brand and product names are for identification purposes only and may be trademarks or registered trademarks of their respective holder(s).

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