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AppDirect Announces New Capabilities to Sell Any Technology As-a-Service, Physical Products at Annual Digital Economy Summit

September 16, 2019

Platform enhancements give organizations unparalleled ease to enter new markets and use innovative business models to sell products

Montreal, Sept. 16, 2019 — AppDirect, the best commerce platform for selling subscription products through any channel, today announced a series of new improvements and partnerships that make it easier and more cost effective than ever before for organizations to enter, grow and thrive in the digital economy. The new capabilities give customers industry-leading abilities to sell any product—including any type of software, as well as physical products—to any size company.

Enhancements to Sell Any Product

To help businesses enter new markets, AppDirect's platform offers the easiest way to sell any technology as-a-service: SaaS, IaaS, telecom services, technical support, professional services, devices and more.

For the first time, AppDirect now enables organizations to sell complete technology packages without the need to handle inventory, vendor onboarding or heavy integrations. Powered by the AppDirect Network Catalog, customers on the platform can import a variety of new digital products and select drop shipping partners for hardware, accessories and other physical products. These sales enhancements are powered by a variety of new platform capabilities, including custom metered usage, configurable invoicing and order fulfillment extensions.

Improvements to Sell to Any Customer

Moreover, the platform now provides support for a broad spectrum of user experiences to acquire and retain both small- and large-scale B2B users. This includes advanced features such as flexible account structures, configurable procurement workflows, CPQ capabilities, dynamic customer segmentation, guest checkout and more.

“In today's digital economy, the organizations that have ready access to flexible technology that scales and changes with them are the ones that succeed and endure for the long term," said Dan Saks, co-CEO and co-founder of AppDirect. "With the latest enhancements to our platform, we are delivering a true end-to-end subscription commerce solution that accelerates digital transformation. The AppDirect platform stands alone, empowering anyone to sell a complex universe of both their own and third-party products, through any channel, anywhere around the globe."

Exploring Digital Endurance

These announcements were made on the main stage of AppDirect's annual digital economy summit, Engage. Centering on the theme of digital endurance, all of the event's keynote and breakout sessions focus on the strategies that companies can use to succeed in the face of rapidly changing digital technologies. Featured speakers include Patrick Pichette, former CFO of Google and current General Partner at Inovia Capital; Jeff Jonas, founder and CEO of Senzing; Alain Schaefer, Digital Growth Lead at ABB; Stephen Cofone, Sr. Director, Commerce Platforms at Honeywell; and Nicolaj Siggelkow, Professor at the Wharton School and co-author of "Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage." Other featured speakers include executives from companies such as: G2, Coveo, Symantec, Keller Williams, ADP, Vodafone, CANCOM, Sage, VMware, iCIMS, Kronos, Rogers Communications, TELUS, Swisscom, Deutsche Telekom and Softchoice.

In a company first, AppDirect is hosting Engage in Montreal, a move that highlights the company's deep Canadian roots and showcases the city's rapidly growing technology ecosystem. AppDirect's Engage 2019 Digital Economy Summit takes place September 16 through 18, 2019, at the Fairmont Queen Victoria in Montreal, Quebec, Canada. The conference is the only digital economy event where developers, service providers and businesses of all sizes attend to learn, network and collectively transform the way people do business in the cloud. For more information, visit

About AppDirect

AppDirect provides the only end-to-end cloud commerce platform for succeeding in the digital economy. The AppDirect ecosystem connects channels, developers, and customers through its platform to simplify the digital supply chain by enabling the onboarding and sale of products with third-party services, for any channel, on any device, with support. Powering millions of cloud subscriptions worldwide, AppDirect helps organizations, including Jaguar Land Rover, Comcast, ADP and Deutsche Telekom connect their customers to the solutions they need to reach their full potential in the digital economy.

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