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AppDirect Adds Reseller Management Service to its Platform, Solves Channel Pain Points in Selling Cloud Services

December 2, 2014

Automated Technology Streamlines Onboarding, Sales and Customer Management, Back Office and Reporting to Empower Reseller Networks

SAN DIEGO, Calif. – December 3, 2014 – Today at Cloud Channel Summit in San Diego, AppDirect, the cloud service commerce company, announced its new Reseller Management Service for distributors and resellers. With this extension to its platform, the company is solving much of the operational complexity that exists in channel models to enable successful reseller networks on AppDirect-powered marketplaces. Available now, the cloud-based solution provides advanced tools from a central location that make onboarding, sales and customer management, and back office automation and reporting for resellers of cloud services simple and straightforward. AppDirect co-CEO Daniel Saks will showcase the solution and discuss app sales strategies at today’s event.

“We have continued to drive transformation in cloud service distribution and delivery through our global ecosystem and a platform that enables businesses across the globe to easily access cloud services. Today, we’re disrupting the market once again with our Reseller Management Service,” said Daniel Saks, co-CEO, AppDirect. “We’ve introduced advanced functionality, directly out of the box, that is easy to use and solves real challenges for distributors and resellers in the cloud. We’re empowering our ecosystem to leverage reseller networks to expand reach, drive app adoption and sales.”

Through the solution, AppDirect is expanding its commerce offering to help its ecosystem of cloud service providers drive greater reach through reseller networks while easily enabling multi-tier distribution of apps. For example, using the new functionality, distributors of cloud services can more easily drive sales and adoption of applications on AppDirect-powered marketplaces through their reseller channel. At the same time, it gives resellers the opportunity to offer cloud services by delivering all the tools and automation required to sell to and manage customers.

AppDirect’s cloud service commerce platform offers unified catalog, billing, identity, data and infrastructure management designed to help distributors drive their cloud service sales through greater reach, conversion and retention. The platform’s functionality enables distributors and developers to sell cloud services and act as a trusted advisor, while enabling end users to manage their applications in a central location. The company unites distributors, developers and consumers of cloud services in an ecosystem that drives substantial benefits across the entire network.

Click to tweet: Just announced: .@AppDirect unlocks new capabilities for resellers to easily sell cloud services #resellermgmt

Using the AppDirect Reseller Management Service, distributors of cloud services can:
• Invite resellers and easily migrate and onboard them to sell applications on AppDirect-powered marketplaces
• Enable resellers to provision, purchase, and manage applications for customers and perform support
• Scale globally with internationalization support for 14 languages and 12 currencies
• Use built-in workflows for deal registration, lead management, subscription billing, and identity and access management
• Execute reseller programs based on compensation models of choice, conduct payouts and reconciliation, and analyze performance

• The Reseller Management Service is available today for new and existing customers. It can be purchased as an add-on to the AppDirect Marketplace and Management Service. Existing customers can visit New customers can email For more information about the new service, visit

Supporting Quotes:

Jeff Kaplan, Managing Director, THINKstrategies Inc. and host of the Cloud Channel Summit
“Many channel companies have recognized the significant market opportunities created by the cloud, but are still apprehensive about making big bets that may require major changes to their business operations. AppDirect’s turnkey solution makes it easy for channel companies to pursue cloud opportunities by capitalizing on the proven strengths of AppDirect’s app marketplace platform and leveraging its partner ecosystem to deliver real value to their customers.”

Brendan Donohoe, Director of Solution Sales, Telstra Business
“Telstra has a well-established network of partners who are absolutely critical to our success in delivering cloud services to the market. AppDirect's reseller management service means our Telstra Apps Marketplace partners are equipped with advanced yet easy-to-use tools that enable seamless provisioning and management, making sales and support faster, easier, and more comprehensive.”

Lutz Froehlich, VP Marketing, Deutsche Telekom Digital Business Unit Cloud Services
“We’ve talked to a lot of small business owners about why they buy applications, and for these companies, strong relationships with trusted local advisors are vital to driving sales and retention. AppDirect’s reseller management service has the potential to be a core part of helping Deutsche Telekom facilitate those relationships, allowing us to reach even more customers and ensure they have the technology solutions they need to be successful.”

Mark Constantino, Co-Founder & CEO, MyCloudCure™
“Most companies and small business owners are either actively expanding into the cloud, or looking at ways to adopt more cloud resources to save time and money. By partnering with AppDirect as a reseller, my team at MyCloudCure is able to effectively offer the right apps and tools clients need, while providing remote IT support that keeps our partners and clients highly satisfied. AppDirect makes it incredibly easy for us to manage the power of this platform. Reselling software can be complicated, but AppDirect makes it simple and straightforward. From a technical, billing, and business perspective, it could not be easier. We’re looking forward to offering an even greater client side value through AppDirect’s latest reseller functionality."

Joan Fazio, Senior Director of Global Strategic Partner Marketing, Symantec
“We’re excited about AppDirect’s new Reseller Management Service. With AppDirect’s newest offering, we’ll be able to attract even more customers to our security products, like Norton Security and Symantec Email This new route to market is a great opportunity for us to connect with more customers that we might not normally reach.”

Simon Kingston, Global Sales Director, Service Providers at Mozy
“Mozy has worked hard to make our service as simple as possible for our channel partners to configure and install, and we want the ordering and payment process to be just the same. The AppDirect Reseller Management Service is another way for us to simplify things for our resellers, allowing them to specify and pay for MozyPro through a trusted partner without the need to establish additional vendor relationships of their own.”

About AppDirect
AppDirect is the cloud service commerce leader making software and products accessible globally. The AppDirect cloud service commerce platform unites distributors, developers and consumers of cloud services into a single ecosystem. This makes it easy for businesses to find, buy, manage and monitor cloud services from a central location and delivers new opportunities to distribute, sell, and market cloud services. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers – including Telstra, ADP, Samsung, Deutsche Telekom and others – connect millions of businesses to solutions from Microsoft, Google, Box and more. AppDirect is headquartered in San Francisco with global offices. Learn more at

Media Contact
Katie Zeiser
Access Communications

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