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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

Decoding Digital

Nick Mehta on Recurring Customer Value

Decoding Digital

5 Steps to Embracing Customer Success in the Subscription Economy with Nick Mehta

As more industries and organizations move over to a subscription-based business model, how will their customer retention strategy change? The answer: ...

By Ideas @ AppDirect / AppDirect / Apr 12, 2021

Amy Chang on Leaning Into the Unknown

Decoding Digital

Why Entrepreneurs Should Lean into Fear with Amy Chang

Amy Chang is a digital pioneer. Throughout her impressive career, Amy has repeatedly shown how fear can inspire growth...

By Ideas @ AppDirect / AppDirect / Mar 29, 2021

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Decoding Digital

How to Embrace the Changemaker Mentality with Dax Dasilva

Dax Dasilva is the Founder and CEO of Lightspeed, a commerce company that’s redefining success across the tech landscape. In the last two years, Dax h...

By Ideas @ AppDirect / AppDirect / Mar 15, 2021

Aaron Levie on Building a Brand

Decoding Digital

Decoding Viral Enterprise Growth: Aaron Levie on SaaS Simplicity

Aaron Levie started Box, a content management and collaboration platform, intending to simplify online collaboration and file sharing. Fifteen years l...

By Ideas @ AppDirect / AppDirect / Mar 01, 2021