AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Blog posts by Clara Feuillet
Strategy & Best Practices
The Marketplace Playbook: Start with the Customer, Scale What Works
A bigger catalog doesn’t always make buying easier. Leaders from Vodafone Business, T-Mobile, Hewlett Packard Enterprise, and Workday share how to build around real customer needs—from curating offers and choosing channels to improving discovery with AI, without losing the trust and support buyers need.By Clara Feuillet / AppDirect / November 4, 2026