Events
CPExpo 2023 Lineup, Plus Unlock More Revenue with our Security Workshop Series
By Ideas @ AppDirect / April 18, 2023
It's hard to believe Channel Partners 2023 is right around the corner, and we cannot wait to connect with you in person in Las Vegas! With our Q1 acquisition of TBI, we are thrilled that we are showing up as ONE AppDirect team at CPExpo. Visit us at booth (#1615) where you can talk with senior leaders and subject matter experts about opportunities related to cloud, energy, and more. You’ll also be able to interact with our Platform and Marketplace demos and learn more about our back-office and advisor-centric tools. Plus, chat with our providers to learn how to drive more revenue from your customer base.
Here's a snapshot of where to find us @ Channel Partners 2023:
Booth #1615—Visit us to connect, ask questions, and talk about how we can best support your next sales opportunity
Booth #1131 AppDirect | TBI Supplier Lounge—Learn about solutions from new and existing providers to protect your revenue and diversify what you sell
Tao Beach Club event Monday, May 1—Plan to attend the CPExpo kick-off party at the Tao Beach Club. As a premium sponsor, we’ll have a dedicated space where you can connect with colleagues and recharge. Come to celebrate with your channel community friends, and enjoy delicious food and drinks
Looking for a FREE Expo Pass? Register with the code APPDIRECT to get a discount on your purchase of a Conference Pass, All-Access Pass or a FREE Expo-Only Pass
Stay up-to-date, visit our Events page—Here you can find updated information about where we’ll be on site in Las Vegas
Check out highlights from Channel Partners 2022.
Once you return from Channel Partners, think about prioritizing customer conversations focused on security. Why? It’s an extremely hot topic that’s not going away anytime soon.
On top of state-sponsored hacking— i.e., Fancy Bear—AI models like ChatGPT are exposing critical security gaps. How? Hackers are using ChatGPT to generate even more convincing phishing attacks or even deep fakes that can be used for malicious purposes. Along those lines, employees are submitting potentially sensitive business data to large language models (LLMs) such as ChatGPT in droves.
The bright spot is that with massive media attention around these AI models, security is top of mind for organizations. Many believe technology advisors are in an ideal position to educate customers about security. This includes presenting risks posed by unchecked threats and guiding customers to a security tech stack.
Srikara Upadhyaya, a Research Analyst at Canalys, highlights the security channel opportunity.…
"Overall, more than 90% of total cybersecurity product and services spending will go through channel partners in 2023.”
Ready to boost your security game?
Attend an AppDirect Security Workshop. Even if you’ve never sold cybersecurity solutions, you can start now. We provide an in-person, 6.5-hour security workshop that gives you the tools, training, and discovery questions to have productive customer conversations about security with confidence.
Why should you attend?
- Better understand the cybersecurity landscape
- Identify opportunities to provide value-added services
- Grow your book of business with customers
- Increase customer stickiness
- Differentiate from competitors
Security Workshop series—what can you expect?
The AppDirect security workshop series is an interactive, half-day session that outlines the 5 Security Layers of Opportunity. It also includes a role-play session where advisors prepare for and execute a Customer Security Discovery Appointment. Attendees then create solution options for the customer. Some of the biggest providers in security, such as Acronis, Malwarebytes, Xenex, Dropbox, and Lumen then provide feedback on the role-play customer appointments to give you real-world insight you can use in your next customer conversation.
> Sign up for our upcoming Security Workshop
Event snapshot
An in-person, 6.5-hour session
Learn the 5 Security Layers of Opportunity
Role-play a Customer Security Discovery Appointment
Create Solution Options for customers
Role-play a Customer Security Discovery Appointment
Receive feedback from providers and SMEs
Security Workshop sample agenda
Overview of Security 5 Security Layers of Opportunity |
|
1st Security Layer of Opportunity: SOCaaS (Security Operations Center as a Service) |
|
2nd Security Layer of Opportunity: DDoS |
|
3rd Security Layer of Opportunity: EDR & MDR (Endpoint Detection Response and Managed Detection Response) |
|
4th Security Layer of Opportunity: Employee Productivity Security |
|
5th Security Layer of Opportunity: Backup as a Service (aaS) |
|
Customer Security Discovery Appointment: Setup for Role Play |
|
Upcoming schedule
Don’t wait, space is limited so register for a Security Workshop coming soon:
Check out our events page to learn more about connecting with us and for a schedule of upcoming events!
Related Articles
News & Updates
Renée Bergeron Honored as a 2023 CRN Channel Chief
As a 2023 CRN Channel Chief Renée Bergeron is confident AppDirect is on the right path on the journey to connect and activate the world’s most dynamic B2B commerce ecosystem through channel relationships and the AppDirect platform.By Ideas @ AppDirect / AppDirect / February 6, 2023
Events
Thrive Spotlight: Main Stage and Expo Hall Lineup
The Thrive Main Stage in Chicago will be teeming with activity September 17-19, as more than 20 of the industry's elite leaders grace the stage with their wisdom and knowledge. Get an advance preview of our keynotes and panel discussions, and a glimpse into the providers standing by to share their knowledge and innovations at the Thrive Expo Hall.By Ideas @ AppDirect / AppDirect / September 4, 2024
Events
Your Thrive 2024 Preview Part 2—Three More Learning Tracks to Explore
Are you ready to amp up your business game? Join us at Thrive in Chicago, September 17-19. Get a preview of the insight-packed panel discussions, demos, workshops, and fireside chats at this year’s premier conference for organizations specializing in selling third-party technology services.By Ideas @ AppDirect / AppDirect / August 20, 2024