CPExpo 2023 Lineup, Plus Unlock More Revenue with our Security Workshop Series

By Ideas @ AppDirect / April 18, 2023

AD Events Spotlight Blog

It's hard to believe Channel Partners 2023 is right around the corner, and we cannot wait to connect with you in person in Las Vegas! With our Q1 acquisition of TBI, we are thrilled that we are showing up as ONE AppDirect team at CPExpo. Visit us at booth (#1615) where you can talk with senior leaders and subject matter experts about opportunities related to cloud, energy, and more. You’ll also be able to interact with our Platform and Marketplace demos and learn more about our back-office and advisor-centric tools. Plus, chat with our providers to learn how to drive more revenue from your customer base.

Here's a snapshot of where to find us @ Channel Partners 2023:

  • Booth #1615—Visit us to connect, ask questions, and talk about how we can best support your next sales opportunity

  • Booth #1131 AppDirect | TBI Supplier Lounge—Learn about solutions from new and existing providers to protect your revenue and diversify what you sell

  • Tao Beach Club event Monday, May 1—Plan to attend the CPExpo kick-off party at the Tao Beach Club. As a premium sponsor, we’ll have a dedicated space where you can connect with colleagues and recharge. Come to celebrate with your channel community friends, and enjoy delicious food and drinks

  • Looking for a FREE Expo Pass? Register with the code APPDIRECT to get a discount on your purchase of a Conference Pass, All-Access Pass or a FREE Expo-Only Pass

  • Stay up-to-date, visit our Events pageHere you can find updated information about where we’ll be on site in Las Vegas

Check out highlights from Channel Partners 2022.

Headline: Security Workshops

Once you return from Channel Partners, think about prioritizing customer conversations focused on security. Why? It’s an extremely hot topic that’s not going away anytime soon. 

On top of state-sponsored hacking— i.e., Fancy Bear—AI models like ChatGPT are exposing critical security gaps. How? Hackers are using ChatGPT to generate even more convincing phishing attacks or even deep fakes that can be used for malicious purposes. Along those lines, employees are submitting potentially sensitive business data to large language models (LLMs) such as ChatGPT in droves. 

The bright spot is that with massive media attention around these AI models, security is top of mind for organizations. Many believe technology advisors are in an ideal position to educate customers about security. This includes presenting risks posed by unchecked threats and guiding customers to a security tech stack. 

Srikara Upadhyaya, a Research Analyst at Canalys, highlights the security channel opportunity.…

"Overall, more than 90% of total cybersecurity product and services spending will go through channel partners in 2023.” 

Ready to boost your security game? 

Attend an AppDirect Security Workshop. Even if you’ve never sold cybersecurity solutions, you can start now. We provide an in-person, 6.5-hour security workshop that gives you the tools, training, and discovery questions to have productive customer conversations about security with confidence. 

Why should you attend? 

  1. Better understand the cybersecurity landscape
  2. Identify opportunities to provide value-added services 
  3. Grow your book of business with customers
  4. Increase customer stickiness
  5. Differentiate from competitors

Security Workshop series—what can you expect? 

The AppDirect security workshop series is an interactive, half-day session that outlines the 5 Security Layers of Opportunity. It also includes a role-play session where advisors prepare for and execute a Customer Security Discovery Appointment. Attendees then create solution options for the customer. Some of the biggest providers in security, such as Acronis, Malwarebytes, Xenex, Dropbox, and Lumen then provide feedback on the role-play customer appointments to give you real-world insight you can use in your next customer conversation.

> Sign up for our upcoming Security Workshop 

Event snapshot

  • An in-person, 6.5-hour session

  • Learn the 5 Security Layers of Opportunity

  • Role-play a Customer Security Discovery Appointment

  • Create Solution Options for customers

  • Role-play a Customer Security Discovery Appointment

  • Receive feedback from providers and SMEs

Security Workshop sample agenda

Overview of Security

5 Security Layers of Opportunity

  • What roadblocks prevent us from discussing and/or positioning security today?

  • Why is this important?

  • Cybersecurity Insurance - what? why?

  • Visual of security layers: castle (your business)

  • Start security convo w/email security

  • 5 security layers of opportunity (refer to castle visual with all 5)

    • SOCaaS

    • DDoS

    • EDR/MDR

    • Employee Productivity Security

    • Backup as a Service (BaaS)

  • 1st security layer: SOCaaS

1st Security Layer of Opportunity:

SOCaaS (Security Operations Center as a Service)

  • Overview of SOCaaS

  • What is this all about? What do I need to know?

  • Open-ended questions to initiate a SOCaaS conversation

2nd Security Layer of Opportunity:


  • Overview of DDoS

  • What is this all about? What do I need to know?

  • Open-ended questions to initiate a DDoS conversation

3rd Security Layer of Opportunity:

EDR & MDR (Endpoint Detection Response and Managed Detection Response)

  • Overview of EDR/MDR

  • What is this all about? What do I need to know?

  • Open-ended questions to initiate an EDR/MDR conversation

4th Security Layer of Opportunity:

Employee Productivity Security

  • Overview of Employee Productivity Security

  • What is this all about? What do I need to know?

  • Open-ended questions to initiate an Employee Productivity Security conversation

5th Security Layer of Opportunity:

Backup as a Service (aaS)

  • Overview of Backup as a Service (BaaS)

  • What is this all about? What do I need to know?

  • Open-ended questions to initiate a Backup as a Service (BaaS) conversation

Customer Security Discovery Appointment:

Setup for Role Play

  • Goal: Apply your knowledge to expand your opportunity and align customer business challenges with potential security solution options. Providers play the role of customer.

  • Review/read customer scenario & instructions

  • Teams prep for appointment – set up questions to ask and why important to ask them

Upcoming schedule

Don’t wait, space is limited so register for a Security Workshop coming soon:

Check out our events page to learn more about connecting with us and for a schedule of upcoming events!