Telstra Selects AppDirect to Power its Business Apps Marketplace

SAN FRANCISCO, Calif., October 28, 2014 – AppDirect, the cloud commerce service company, announced today a major collaboration with Telstra — the largest telecommunications and information services company in Australia with a global presence that spans 230 countries and territories — to power the new Telstra Apps Marketplace. The Telstra Apps Marketplace provides a one-stop shop and management portal for customers to find, buy, and use today’s best business apps. The new marketplace is live today and features two applications from Box and DocuSign.

“We’re very proud to work with Telstra to continue to push the boundaries of innovation in cloud services. Telstra was the first in its market to drive cloud services for its customer base and is continuing this leadership across its large global service footprint and among its well-established network of resellers. Working with Telstra, we’ve had the opportunity to not only power its new marketplace but provide a full scope of monetization and management services that make it incredibly easy to engage and benefit from cloud services,” said Daniel Saks, co-CEO of AppDirect. “AppDirect’s vision has always been to create a world where businesses have easy access to the technology tools they need to thrive. By collaborating with Telstra, we’ve been able to bring this ideal to life for millions of Australian small and medium businesses.”

New features for customers

The AppDirect-powered Telstra Apps Marketplace will deliver new features and capabilities, including faster on-boarding and go-to-market availability for new applications, as well as real-time updates so customers have access to the most up-to-date products. By logging into the Telstra Apps Marketplace, customers can use it as a central hub to manage their apps, including Box and DocuSign, and can also easily access and browse a catalog of specifically curated business apps and related services. Box is a cloud file sharing and collaboration app that lets businesses securely share and access important business files and documents, whether it's the latest invoice for a customer, project proposal or pitch presentation. With access to DocuSign, businesses can quickly, easily and securely collect and transact business information and sign documents anytime, right from the marketplace. Telstra will continue to onboard more business applications over the coming months and migrate apps from Telstra’s previous platform in 2015.

Will Irving, Telstra Business Group Managing Director said, “Telstra wants to help businesses be the best that they can be, moving to cloud based business and mobile apps gives them greater flexibility, enhancing the ability to work on the move and reducing administration, leaving them more time to work on what matters most – their core business. Working with innovative providers such as AppDirect, we can deliver a simple online experience for our customers that will make it easy to find and use the right apps for their business.”

AppDirect expands APAC presence

AppDirect’s partnership with Telstra marks its entrance into the Asia-Pacific region, a strategic growth area for the company. To better serve the region, AppDirect has established a Sydney-based team that includes local customer success and technical resources. “We believe that strong global partner relationships are key to winning in the fast-moving cloud sector and require a strategic local presence,” said Richard Dufty, VP of Worldwide Sales and Strategic Partnerships. “We’re excited to grow our international presence in a way that supports this philosophy and allows us to be even more hands-on with our partners.”

The Telstra Apps Marketplace can be found at: http://marketplace.telstra.com.

About AppDirect

AppDirect is the cloud service commerce leader making software and products accessible globally. The AppDirect monetization and management platform unites providers and consumers of cloud services into a single ecosystem. This makes it easy for businesses to find, buy and manage cloud services from a central location and delivers new opportunities for providers to distribute, sell, and market cloud services. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers – including ADP, Samsung, Deutsche Telekom and others – connect 20 million business users to solutions from Microsoft, Google, Box and more. AppDirect is headquartered in San Francisco with global offices. Learn more at www.AppDirect.com.

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