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Media Alert: AppDirect Exec to Speak at Telco Cloud World Forum North America

October 2, 2014

VP Richard Dufty to Discuss Strategies for Effective Cloud Service Delivery

SAN FRANCISCO, Calif., October 2, 2014 – AppDirect, the cloud service commerce company, announced today that Richard Dufty, VP of Worldwide Sales and Strategic Partnerships, will speak at Telco Cloud World Forum North America, October 7-8 in Dallas, Texas. Leading the session, “Enabling Cloud Service Monetization: Getting it Right,” Dufty will discuss effective cloud service delivery for today’s changing carrier landscape.

Since its launch in 2011, AppDirect has been quickly emerging as a leader in the cloud service commerce space with its vision to make software globally accessible to businesses. The company has secured partnerships with the largest telecommunications and broadband providers in the United States, Germany, Sweden, and Switzerland, as well as the worldwide leaders in several verticals, including mobile, IaaS, PaaS, retail, open source software, and business SaaS. AppDirect is also building and fostering a thriving ecosystem of partners, developers and consumers of cloud services. Dufty will share challenges, successes and best practices from this work.

When: Oct. 8, 2014, 12:05 p.m.

What: AppDirect’s VP of Worldwide Sales and Strategic Partnerships Richard Dufty will speak on “Enabling Cloud Service Monetization: Getting it Right” at Telco Cloud World Forum North America.

Topic: From discovery and provisioning to billing and go-to-market strategies, what are the guidelines and best strategies for launching cloud service marketplaces? What resources and expertise are needed for long-term success? How can partnerships provide a strategic advantage? The session will respond to questions carriers face with cloud service delivery and provide insights for success.

Where: DoubleTree by Hilton Dallas, Campbell Centre, Oct 7-8, 2014, Dallas, Texas. For more information, visit:

About AppDirect
AppDirect is the cloud service commerce leader making software and products accessible globally. The AppDirect monetization and management platform unites providers and consumers of cloud services into a single ecosystem. This makes it easy for businesses to find, buy and manage cloud services from a central location and delivers new opportunities for providers to distribute, sell, and market cloud services. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers – including Samsung, Deutsche Telekom, Staples and others – connect 20 million business users to solutions from Microsoft, Google, Box and more. AppDirect is headquartered in San Francisco with global offices. Learn more at

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Access Communications

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