Press Center

Media Alert: AppDirect Exec to Speak at IBM InterConnect 2015

February 17, 2015

Company’s President and Co-CEO Daniel Saks to Lead Cloud Service Commerce Session

SAN FRANCISCO, Calif., February 18, 2015 – AppDirect, the leader in cloud service commerce, announced today that Daniel Saks, President and co-CEO, will speak at IBM InterConnect 2015 on Monday, February 23, 2015, in Las Vegas, Nevada. Saks will discuss cloud monetization and best strategies for cloud service commerce in the conference session, “Cloud Business Applications – Driving Innovation and Insight in the Cloud.”

AppDirect is the catalyst helping businesses go to market fast and effectively in the cloud – enabling this through all cloud models, sales channels, devices, market verticals and for businesses of all sizes. The company is able to offer this omni-channel distribution experience through a cloud service commerce platform that is focused on both monetization and management. The monetization functionality enables providers to sell cloud services and act as a trusted advisor, while also offering developers new opportunities to distribute and sell cloud services. The management aspects of the platform enable end users to manage their applications in one location with centralized discovery, billing, identity management, data visualization and other automation solutions. The platform unites providers, developers and consumers of cloud services into a single ecosystem for maximum benefits across the network.

When: February 23, 2015 from 5:00 p.m. – 6:00 p.m.

What: AppDirect President and co-CEO Daniel Saks will lead a discussion on best strategies for cloud service commerce at the IBM InterConnect 2015 session, “Cloud Business Applications – Driving Innovation and Insight in the Cloud.

Topic: The session will cover guidelines and best practices for cloud monetization and launching cloud marketplaces, including discovery, provisioning, billing, go-to-market and partner strategies, and resources needed for long-term success.

Where: IBM InterConnect 2015, Jasmine Ballroom F, Mandalay Bay, Las Vegas, Nevada. For more information, visit

About AppDirect
AppDirect is the cloud service commerce leader making software and products accessible globally. The AppDirect cloud service commerce platform unites providers, developers and consumers of cloud services into a single ecosystem. This makes it easy for businesses to find, buy, manage and monitor cloud services from a central location and delivers new opportunities to distribute, sell, and market cloud services. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers – including Telstra, ADP, Samsung, Deutsche Telekom and others – connect millions of businesses to solutions from Microsoft, Google, Box and more. AppDirect is headquartered in San Francisco with global offices. Learn more at

Media Contact:
Katie Zeiser
Access Communications

For Press inquiries, please contact