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Independent Total Economic Impact Study on AppMarket Shows 109% ROI Over Three Years

Monday, February 04th, 2019

Independent research reveals AppMarket greatly improves time to market, drives significant application revenue, and saves millions versus costly investments in marketplace development.

SAN FRANCISCO, FEBRUARY 4, 2019AppDirect, the only end-to-end commerce platform for succeeding in the digital economy, today released a new commissioned study conducted by Forrester Consulting that quantifies the Total Economic Impact™ (TEI) and benefits of AppMarket, AppDirect's marketplace platform solution. The study found AppMarket customers can drive $30.3 million in marketplace application revenue, realize a 109 percent return on investment, and see a payback period of less than three months, among other benefits.

For today’s companies, deciding whether to build technology in house or work with a provider is the most common digital transformation challenge. The results of The Total Economic Impact of AppMarket clearly show the advantages of selecting AppDirect to launch and scale a marketplace, as well as succeed with a platform strategy.

"In the digital economy, agility and speed to market are more important than ever before, but at the same time companies must minimize the risk of new technology while being as cost effective as possible," said Dan Saks, President and Co-CEO of AppDirect. "With AppMarket, our customers can balance these competing demands and gain a range of benefits, from opening new markets, to creating new revenue streams, to improving customer lifetime value, and more."

As part of its framework, Forrester Consulting interviewed several AppMarket customers in the telecommunications, IT services, and software verticals. These customers use AppMarket to sell core products and software from third-party vendors. Using the Forrester TEI financial model, the study found the following three-year, risk-adjusted benefits:

  • $30.3 million in application marketplace revenue
  • $2.8 million in avoided investment in application market development
  • $33.1 million in overall benefits
  • $17.3 million net present value
  • 109 percent return on investment
  • A less than three-month payback period

Additional Information

To download a copy of the study, click here. To register for AppDirect’s upcoming webinar on the Total Economic Impact of AppDirect AppMarket, featuring Forrester Consultant Sam Conway, on February 20th, 2019, at 11:00 a.m. PST, please click here.

About AppMarket


AppMarket enables organizations to quickly launch a marketplace to sell their own services, third-party services—such as Microsoft, Google, and Amazon Web Services—or build their own software ecosystem. AppMarket simplifies complex aspects of selling cloud products with automated billing, provisioning, and subscription management

For Press inquiries, please contact marketing@appdirect.com.