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AppDirect to Hold First Summit, Only CSB-Focused Industry Event

Thursday, August 15th, 2013

Partner Summit Will Bring Together Global Leaders in Cloud Services Brokerage (CSB) to Discuss Opportunities in Rapidly Growing Sector

San Francisco, CA, August 14, 2013 — AppDirect, the leading cloud marketplace company, announced today that its inaugural Partner Summit will take place this September 10th – 12th, 2013, in downtown San Francisco. The only industry event with an in-depth focus on cloud services brokerage, the AppDirect Partner Summit will feature keynotes from cloud experts, including Tiffani Bova, analyst at Gartner; Brian Burch, VP of Global Consumer & Small Business Segment Marketing at Symantec; and Nima Badiey, business development lead at Cloud Foundry. Additional speakers include executives from Staples, Cox, Rackspace, Deutsche Telekom, TeliaSonera, Salesforce.com, and more.

“Cloud services brokerage is taking the cloud industry by storm, and we’re thrilled to host one of the only events to cater to this revolutionary way of doing business,” said Daniel Saks, co-CEO of AppDirect. “The opportunities for innovation in CSB are endless, and we look forward to connecting global pioneers in the field to discuss strategies to accelerate cloud adoption and deliver results for businesses worldwide.”

Over the course of the three-day event, attendees will explore groundbreaking trends and technology in the cloud services industry, a market that Forrester Research expects to reach over $200 billion by 2020. Specifically, the Summit will explore what AppDirect has termed the Cloud Delivery Maturity Model, best practices that service providers and SaaS companies can utilize to maximize cloud-based sales and distribution. In addition, AppDirect plans to make several major product and partnership announcements at the event.

Sessions at the Summit will cover a range of technical and business aspects of cloud services brokerage, from segmenting end-users to monetize app marketplaces, to using PaaS to drive cloud consumption. Additionally, the event will feature panel discussions moderated by leading cloud journalists, including Jeff Vance, Startup50 founder and regular contributor to CIO magazine. Attendees can also take advantage of facilitated, one-on-one networking opportunities.

Recently named to JMP Securities "Hot 100 Software Companies" list and the CRN Cloud 100—alongside Citrix, Oracle, and Google—AppDirect powers the marketplaces of some of the largest service providers in the world, including Staples, Deutsche Telekom, TeliaSonera, Swisscom, and Rackspace. These marketplaces enable SaaS products from leading providers such as Microsoft, McAfee, Carbonite, WebEx, and more to reach almost 12 million end users in 80 countries worldwide.

To learn more details about the AppDirect Partner Summit and to register, please visit: partnersummit.appdirect.com

About AppDirect
AppDirect is the leading cloud service marketplace company dedicated to revolutionizing the way businesses run. Its award-winning platform connects businesses, brands, and developers through a global network of partner marketplaces. Based in San Francisco, AppDirect powers the marketplaces of trusted companies around the globe—including Staples, Deutsche Telekom, TeliaSonera, Rackspace, Swisscom, Appcelerator, and more—and has helped millions of businesses discover, buy, and manage the best cloud-based software and services.

For Press inquiries, please contact marketing@appdirect.com.