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AppDirect Named in Gartner Research Reports in First Half of 2021

July 20, 2021

AppDirect evaluated in areas across platforms, marketplaces, distribution, and more by Gartner

San Francisco - July 20th, 2021 - AppDirect®, the leading subscription commerce platform company, today announced that it has been featured in multiple reports from leading research and advisory firm, Gartner. The reports include AppDirect in several key digital categories, including marketplace operations and ecosystem enablement. The growing support sends a clear signal that these strategies are critical for businesses looking to digitally transform and succeed in subscription commerce.

Key coverage from the Gartner 2021 reports includes:

Gartner, Market Guide for Marketplace Operation Applications, Jason Daigler, Sandy Shen, February 22, 2021

  • “Most vendors support selling physical goods and services but few support digital goods (such as software downloads), as this requires different functionality such as entitlement management. Marketplace operators often don’t have a forecast initially for how the marketplace will grow and how the product mix will change over time.”

Gartner, Emerging Technologies: Digital Solutions to Enable Ecosystems & Marketplaces, John Santoro, Mark Paine, Ilona Hansen, March 12, 2021

  • “Ecosystems can increase revenue and retention, but deriving this value from them takes considerable investment. Product leaders can improve ecosystems’ time to value and success by buying, not building, solutions that provide the necessary infrastructure and enforce best practices.”

Gartner, 11 Imperatives when Building an Enterprise Marketplace, Jason Daigler, Sandy Shen, April 7, 2021

  • “More and more organizations are looking to adopt new business models as they embark on their digital business journeys, and the enterprise marketplace emerges as a popular model for organizations with digital ambitions.”
  • “Marketplace solutions typically leverage the core commerce platform but require additional functionality to deal with the complexity of serving multiple sellers while maintaining a consistent experience for buyers.”

"Subscription commerce is on the rise across every industry, but many may not realize just how complicated it can be to power platforms, marketplaces, and the ecosystems that drive it," said Daniel Saks, co-founder and co-CEO of AppDirect. "We're pleased that Gartner is digging into all of the innovative use cases and best practices for successful subscription commerce, and we're excited that AppDirect has been featured in three times the number of industry analyst reports so far in 2021 as compared to 2020. We believe It's a testament to the growing interest in the AppDirect platform, and the momentum of the subscription commerce industry overall."

For more of AppDirect’s analyst coverage, please visit

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About AppDirect

AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform opens up endless opportunities for commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.

©2021 AppDirect, Inc. AppDirect is a registered trademark of AppDirect, Inc. in the United States and other countries. Other brand and product names are for identification purposes only and may be trademarks or registered trademarks of their respective holder(s).

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