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AppDirect Makes Major Expansion in EMEA with Microsoft Cloud Solution Provider Program

February 22, 2016

Cloud Service Commerce Leader Announces New European Partnerships with Dustin, Swisscom, and TeliaSonera, New Regional Offices

San Francisco, CA and Barcelona, Spain -- February 22, 2016 -- Today at Mobile World Congress, AppDirect, the leader in cloud service commerce, announced several new partnerships and regional offices in Europe, highlighting the company’s success in helping service providers and value-added resellers (VARs) go to market as Microsoft Cloud Solution Provider (CSP) partners. Dustin, one of the leading Nordic resellers of IT products and services, is one of AppDirect’s newest partners in the region to join as a CSP. In addition, longtime AppDirect customers TeliaSonera, one of Europe’s leading telecommunication service providers and Swisscom, Switzerland’s leading telecommunications provider, have come online as CSP partners.

AppDirect’s growth in the region has been accelerated by increased demand for its cloud service commerce platform, which allows service provider and value-added reseller partners to sell cloud services such as Microsoft Office 365 to their business customers. AppDirect helps global providers sell Microsoft cloud solutions as both Microsoft Syndication and CSP customers through its flexible and extensible platform. For Syndication Partners, AppDirect offers Dual Service Management, a set of capabilities that eases the transition from the Syndication to CSP program by allowing partners to transact simultaneously as both partner types. For service providers and VARs that have not previously sold Microsoft services, AppDirect also enables companies to meet all Microsoft criteria, get to market, and begin selling Office 365 and other cloud services as approved CSP partners quickly and cost effectively.

As demand to sell Microsoft cloud services through AppDirect’s platform has intensified, AppDirect has opened new offices in London, England, and expanded its Munich, Germany, offices to help service new and existing partners. In all, AppDirect now has offices in Munich, Montreal, Ottawa, Boulder, Calgary, London, Paris, San Francisco, Stockholm, Singapore, Sydney, and Tokyo.

Additionally, with its recent acquisition of cloud and technical support services provider Radialpoint, AppDirect now provides partners with the “human element” for selling, onboarding and supporting Office 365 and other SaaS applications via its premium support services. These services ensure that AppDirect partners can sell and onboard Office 365 users quickly, reliably and with zero downtime.

“Microsoft’s cloud services are some of the world’s most widely used business applications,” said Richard Dufty, Vice President of Worldwide Sales and Strategic Partnerships at AppDirect. “For modern-day service providers and VARs, selling services like Office 365, CRM and Enterprise Mobility Suite offers a huge opportunity to keep an ongoing and lasting relationship with business customers. Through the AppDirect platform, we’re able to help any service provider, whether they’ve sold Microsoft’s products before or not, get up and running quickly as a Cloud Solution Provider and begin monetizing Office 365 and many other business applications.”

Supporting Quotes from AppDirect’s EMEA Partners:


“We’re focused on helping our customers find the best solutions for their IT challenges so they can focus on their core business. The cloud-based business model is becoming more predominant and our partnership with AppDirect is an important step in helping our customers across the Nordic region on their cloud journey,” said Jens Haviken, Head of Services and B2B Norway.


“Swisscom has helped people access new technologies for more than 150 years and we’re proud to continue that tradition by constantly opening new possibilities for our customers,” said Thomas Bachofner, Head of Products & Marketing Small and Medium Enterprises at Swisscom. “Cloud-based applications such as Microsoft Office 365 are making it easier for businesses to succeed. Complimentary to our communications and IT offerings, we see these cloud services as critical to helping us deliver value to our customers. Working as a Microsoft CSP partner with AppDirect, we know we can get Office 365 to customers faster and more seamlessly than ever.”


“We’re bringing the world closer for millions of customers everyday through the services they need and use,” said Fredrik Lundberg, Global Partnership Manager at TeliaSonera. “AppDirect allows us to operate as a Microsoft CSP partner and put those services in our customers’ hands.”

Solution providers and VARs who are interested in selling and distributing cloud services from Microsoft and thousands of other SaaS developers through AppDirect can go to

About AppDirect

AppDirect is the cloud service commerce leader making software and products accessible globally. The AppDirect cloud service commerce platform unites providers, developers and consumers of cloud services into a single ecosystem. This makes it easy for businesses to find, buy, manage and monitor cloud services from a central location and delivers new opportunities to distribute, sell, and market cloud services. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers – including Telstra, ADP, Samsung, Deutsche Telekom and others – connect millions of businesses to solutions from Microsoft, Google, Box and more. AppDirect is headquartered in San Francisco with global offices.

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