Press Center

AppDirect Launches System Integrator Partner Program

February 9, 2021

New program provides system integrators with best-in-class subscription commerce technology to help customers thrive in the digital economy

SAN FRANCISCO – Feb. 9, 2021 – AppDirect®, the leading subscription commerce platform company, today announced the launch of its System Integrator Partner Program to empower system integrators with support and capabilities to guide customers through digital transformation journeys and remove the complexity of subscription commerce. The new program builds on AppDirect’s robust platform, providing system integrators (SIs) with tools to help accelerate time to market with new digital sales strategies, achieve faster ROI, and unlock new value from a rapidly growing market. Support includes referral fees, technical and sales training, documentation, platform sandboxes and access to co-marketing materials.

SoftServe, a leading digital consulting company, is the first partner to join the program. “SoftServe is excited to join AppDirect's partner program. AppDirect's unique focus and differentiating capabilities for the digital economy including subscriptions, services, and partner monetization all align with SoftServe's vision and is a needed capability we hear from our clients," said David White, Vice President of Digital Platforms at SoftServe. "SoftServe's service delivery capabilities are a great match for AppDirect customers throughout their digital transformation while helping to monetize their entire ecosystem.”

AppDirect’s commitment to supporting its system integrator partners is also driven by the value this will provide to existing and new customers. With more diverse expertise and specialization, existing customers will have access to more vertical- and regional-specific advisors. AppDirect also sees this as an opportunity to reach new customers and markets globally and provide even more hands-on guidance with planning, implementation and management of marketplace services, supplementing its own services offering.

"System integrators are essential partners for enterprises as they navigate an increasingly complex digital world where IT has to be seamlessly integrated and automated to gain competitive advantage," said Daniel Saks, co-founder and co-CEO of AppDirect. "With our new partner program, AppDirect provides the connective tissue for SIs to support complex subscription commerce initiatives with an open, agnostic, and extensible platform."

For more information about the AppDirect SI Partner Program, visit the AppDirect website to register for an upcoming webinar on February 16th, 2021.

About AppDirect

AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform opens up endless opportunities for commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.

©2021 AppDirect, Inc. AppDirect is a registered trademark of AppDirect, Inc. in the United States and other countries. Other brand and product names are for identification purposes only and may be trademarks or registered trademarks of their respective holder(s).

For Press inquiries, please contact