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AppDirect Express Enables Sales of Microsoft Office 365 in Growing $17 Billion Market

March 17, 2015

As a Preferred Microsoft Enablement Partner, Company Delivers Fast, Effective Way to Sell Microsoft Cloud Solutions and Bundle with Email Domains, Security and Other Products

BELLEVUE, Wash. — March 18, 2015 — Today at the 2015 Microsoft Cloud and Hosting Summit in Bellevue, Wash., AppDirect, the leader in cloud service commerce, debuted its new Express program for Microsoft Cloud Solution Providers (CSPs). AppDirect Express delivers a fast and effective way to sell Microsoft cloud solutions, including Microsoft Office 365, to businesses and organizations of any size. Through AppDirect’s proven technology platform and ecosystem, Microsoft CSPs gain the tools, support and best practices needed to get up and running quickly with the ability to easily bundle email domain and security products and other cloud services to best meet their customer’s needs.

AppDirect Express provides the automation, out-of-the-box functionality, and self-service access for the CSP partner to accelerate and simplify driving activations and usage of Microsoft Office 365 and other preferred cloud services. Leading providers, including Deutsche Telekom, Samsung, Swisscom and Telstra, have used AppDirect’s technology to integrate Microsoft Office 365 for their marketplace offerings. AppDirect Express drives sales for Microsoft Office 365 and complementary products with the added ability to integrate core solutions and is designed to help partners bring cloud offerings quickly to market at a lower cost. Using AppDirect Express, CSP partners can drive the highest activation rates and best long-term value with ownership of the customer relationship through the complete lifecycle.

“Through AppDirect Express, we are providing unique value for Microsoft as the company builds new cloud models for its partners’ success. We have aligned AppDirect Express with Microsoft’s vision for CSPs, coupling this with our leading cloud service commerce platform, ecosystem and value-added services to successfully sell Microsoft Office 365 and bundle domain, security and other productivity solutions,” said Daniel Saks, co-Founder and co-CEO, AppDirect. “We are providing more than just technology, we are offering a complete cloud ecosystem and acting as a catalyst for customers to access the cloud software, industry insights and best practices they need to go to market quickly and grow their business successfully – across all cloud models, sales channels, devices, verticals and for businesses of all sizes.”

AppDirect Express makes its debut at a time when the cloud continues to become increasingly critical to business with email business accounts on the rise and the cloud productivity suite market forecasted to double growth to $17 billion by 2016 . AppDirect Express is one example of how the company is applying its cloud service commerce and channel distribution expertise to more quickly and easily get critical cloud productivity software to the workforce.

“Today’s announcement demonstrates AppDirect’s dedication to helping our mutual customers successfully move to the cloud,” said Aziz Benmalek, general manager, Hosting Service Provider Business, Microsoft. “We’re pleased to see AppDirect offer this tool to our partners so they can take advantage of AppDirect’s technology platform, integration capabilities and expertise monetizing and managing cloud services."

AppDirect Express offers:
• Cloud SaaS
• Cloud service marketplace to sell Microsoft Office 365 and related cloud services, such as GoDaddy and McAfee SaaS Email Protection and other leading products, complete with detailed product profiles, forums, and a self-service checkout flow
• Support for 12 languages and 18 major currencies
• Self Service Management
• Automation for billing, reconciliation, and vendor payouts
• Unified subscription billing, identity and access management across multiple services
• Ability to create discounts, promotions, and bundles with core or 3rd party products
• Customer Support
• Technology for sales teams to better sell cloud services and assist end users with every aspect of their Office 365 or related services purchase
• Basic and advanced support offered for Office 365, including onboarding, activation and user management services tailored to meet the needs of partners

• To join AppDirect Express, visit or contact

Click to tweet: Just announced: .@AppDirect debuts #Express program for @Microsoft CSPs, faster way to sell MSFT Office 365

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About AppDirect
AppDirect is the cloud service commerce leader making software and products accessible globally. The AppDirect cloud service commerce platform unites providers, developers and consumers of cloud services into a single ecosystem. This makes it easy for businesses to find, buy, manage and monitor cloud services from a central location and delivers new opportunities to distribute, sell, and market cloud services. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers – including Telstra, ADP, Samsung, Deutsche Telekom and others – connect millions of businesses to solutions from Microsoft, Google, Box and more. AppDirect is headquartered in San Francisco with global offices. Learn more at

AppDirect Media Contact:
Katie Zeiser
Access Communications

Source: The Radicati Group, Inc. Email Statistics Report 2013-2017

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