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AppDirect Announces Thrive Conference, Gathering Leaders Shaping the Future of B2B Subscription Commerce

June 13, 2024

Unveiling industry-first platform functionality including configurable partner experiences, extensive catalog expansion, and AI capabilities

SAN FRANCISCOJune 13, 2024AppDirect, the world's leading B2B subscription commerce platform, today announced its annual event, Thrive, set to take place in Chicago, Illinois, from Sept. 17–19, 2024. Thrive is the only event of its kind for organizations selling third-party technology services. This event brings together companies who are leveraging marketplaces to lead the path in accelerating their B2B sales success along with channel experts, Fortune 500 companies, and top technology companies from around the world.

Thrive creates opportunities to learn new strategies to increase reach, drive higher conversion, and retain customers in an ever-increasing competitive landscape. Attendees can engage in enablement and educational workshops to expand third-party portfolios, gain insights into market trends and user behavior, and discover unique ways AppDirect supports growth in the channel. Key product announcements will include a tailored developer experience, expanded reseller capabilities, and the next iteration of AppDirect AI, which focuses on the humanization of IT, providing tools, integrations, and opportunities never before seen in the channel.

Leaders from companies such as Microsoft and Verizon will take the stage at Thrive, along with AppDirect CEO and chairman, Nicolas Desmarais. “We’re excited to bring together the entire AppDirect ecosystem of advisors, providers, and industry experts in one place. This is an ecosystem that doesn’t exist anywhere else,” said Nicolas. “Thrive provides an ideal environment for attendees to build impactful business connections and find new ways to leverage technology and innovation.”

Immersive B2B commerce event

For advisors, providers, and technology partners, Thrive provides the opportunity to explore new avenues for financial success.

  • Dive into emerging trends and innovative technology—Explore the latest in marketplace technology, AI, cybersecurity, SaaS, communications, energy, managed services, and more

  • Accelerate growth—Six learning tracks boasting over 30 interactive sessions to gather the tools, tips, and playbooks to boost success

  • Connect with strategic players all in one place—Connect face-to-face with top advisors, technology providers, and other industry leaders to expand strategic relationships

Founded 15 years ago in San Francisco, AppDirect has a long history of driving tech innovation. Following the announcements of their recent acquisition of marketplace platform Builtfirst and the launch of its AI Marketplace and Creation Studio, AppDirect continues to push the boundaries of digital commerce. During Thrive, leaders from AppDirect will take the stage to announce new partner opportunities, innovations, and significant product enhancements for partners. Keynotes and session tracks will focus on the ever-increasing importance of delivering personalized digital commerce experiences to their end users along with everything you need to succeed in the digital economy.

Registration is now open. Visit the Thrive event page for more details and to stay updated on the latest announcements.

About AppDirect

AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors and businesses to simplify how they buy, sell, and manage technology. More than 1,000 providers, 10,000 advisors, and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success. 

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