AppDirect Announces Hiring of CFO, Vice President of Global Sales and Strategic Partnerships

San Francisco, California, December 11, 2012 – AppDirect, the leading cloud service marketplace company, announced today that it has made two key appointments to its management team: John Moffett joins as Chief Financial Officer, and Richard Dufty joins as Vice President of Global Sales and Strategic Partnerships. With these additions, AppDirect gains critical leadership experience and expertise to support its strategic goals while maximizing its rapid growth.

"We are extremely pleased that John and Richard have joined the AppDirect team. Their experience at high-growth, industry-leading companies will be invaluable as we continue to expand our footprint and secure high-profile partnerships," said Daniel Saks, President and Co-CEO of AppDirect. "As we continue our ambitious growth trajectory, the CFO and VP of Global Sales and Strategic Partnerships roles are imperative to helping us make our vision for the company a reality."

John Moffett comes to AppDirect after spending two years as CFO at Vizu Corporation where he was a key player in the company's acquisition by Nielsen. Previously, Moffett served as CFO of Digg, a content sharing platform. While there, he was critical to early revenue partnerships and growth, and helped to secure over $40 million in funding. Prior to Digg, he spent over a decade in the accounting and finance industry with companies that include Equinix, Wells Fargo, Atherton Capital, and KPMG.

Richard Dufty joins AppDirect after spending eight years in various sales and leadership roles at Symantec, most recently as Senior Sales Director, Americas. In this position, he was responsible for all sales and channels for the Norton family of products, representing more than $1 billion in annual revenue with strategic partners such as Amazon, CenturyLink, and Comcast. Previously at Symantec, he was responsible for its new and emerging channels business and managed strategic partnerships with Facebook, AOL, Visa, and State Farm, among others. Prior to Symantec, Richard held senior sales roles at FrontRange Solutions, a leading SMB and mid-market CRM company.

Both John and Richard were attracted to AppDirect by the strength of the company's team, its technology, and its leading position in the market for cloud-based software and services. "From the start, AppDirect has positioned itself as a forward-thinking company that is completely changing how software is distributed worldwide," Moffett said. "I look forward to helping AppDirect scale and continue to capitalize on this exciting market opportunity."

Richard added: "AppDirect enables businesses to take advantage of amazing cloud-based technology, and gives technology providers direct access to this rapidly growing market. I’m excited to be a part of the team that is leading the way in transforming the cloud industry, and I look forward to helping AppDirect solidify its position as a trusted partner in the cloud service marketplace sector.”

About AppDirect
AppDirect is the leading cloud service marketplace company dedicated to revolutionizing the way businesses run. Its award-winning platform connects businesses, brands, and developers through a global network of partner marketplaces. Based in San Francisco, AppDirect powers the marketplaces of trusted companies around the globe—including Deutsche Telekom, Rackspace, Swisscom, Bell Canada, Appcelerator, and more—and has helped millions of businesses discover, buy, and manage the best cloud-based software and services.

Media Contact
Emily Borders
877-404-APPS ext. 419
pr@appdirect.com