AppDirect and SaskTel Partner to Launch Business Apps Store

San Francisco, CA, November 7, 2011 — AppDirect, the leading cloud service marketplace company, announced today the launch of its latest partner marketplace, the SaskTel Business Apps Store. With its new marketplace, SaskTel—the largest full-service communications provider in Saskatchewan—is poised to reach thousands of small business customers, helping them to find, try, and buy cloud-based software that can make their companies more successful.

“At AppDirect, we believe in the power of cloud-based software to change the way that small businesses operate, and we're excited that our technology is helping thousands of companies across Saskatchewan experience those benefits," said Daniel Saks, Co-Founder and President of AppDirect. "By offering a cloud service marketplace, SaskTel is not only delivering more value to its customers, but also leading the way for other telecom companies across Canada."

The SaskTel Business Apps Store features dozens of business applications in a range of categories, from sales and human resources, to marketing and financial management, and more. Applications can also be sorted by industry, so customers in particular sectors--such as real estate, construction, and law--can quickly find apps that are relevant to their business. The marketplace also features single sign-on, so customers can use one username and password to log in and manage multiple applications.

Dennis Ziegler, Service Development Manager at SaskTel, praised the AppDirect platform for its ease of deployment and out-of-the-box readiness. "AppDirect provided us a fully branded marketplace stocked with applications in months instead of the years it would have taken us to build our own," he said.

To learn more about the SaskTel Business Apps Store, visit: https://businessapps.sasktel.com/home

About AppDirect
AppDirect is the leading cloud service marketplace company dedicated to revolutionizing the way businesses run. Its award-winning platform connects businesses, brands, and developers through a global network of partner marketplaces. Based in San Francisco, AppDirect powers the marketplaces of trusted companies around the globe—including Deutsche Telekom, Rackspace, Bell Canada, Appcelerator, and more—and has helped millions of businesses discover, buy, and manage the best cloud-based software and services.