Thrive 2024  /  Sept 16-19  /  Chicago

Why Attend

What you’ll get from attending Thrive

Thrive is the only event of its kind for organizations selling third-party technology services. At Thrive, you’ll gain invaluable knowledge and insights from the industry leaders who are shaping the technology landscape.


Connect with strategic players, all in one place

  • Thought leadership from leading experts: Connect with and learn from the companies who are leading the path in accelerating B2B sales success, along with channel experts, Fortune 500 companies, and top technology companies from around the world.
  • Expand your strategic relationships:  Forge profitable new connections with technology advisors, providers, and other key players in your market.
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Immerse yourself in learning opportunities

  • Accelerate growth: Choose from over 30 interactive sessions, keynotes and panel discussions to learn everything you need to know to differentiate your business, increase your reach, drive higher conversions, and retain your customers.
  • Dive into emerging trends and innovative technology:  Explore the latest in marketplace technology, AI, cybersecurity, SaaS, communications, energy, managed services, and much more.
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Making your business case to attend Thrive

Use the following points to build your business case for attending.

For technology advisors


You’ll walk away from Thrive empowered with important strategies to drive business growth, create greater customer lifetime value, and make better decisions for you and your customers. Here are a few of the key take-aways that will help you achieve your goals:

Driving Business Growth

You’ll learn: How to create greater customer value by leveraging specialized tools, building top-tier teams, and selling new technologies. You’ll also learn a new approach to generate capital to fuel your growth, and deliver unparalleled value and support for your customers.

Selling into the SMB Market

You’ll learn: Effective mid-market sales strategies from industry leaders like Zoom and Microsoft, including cross-selling insights and how to navigate SMB procurement challenges. You can also sign up for hands-on workshops and learn about unique services to help you extend your portfolio and generate new sources of revenue.

Selling Into the Enterprise Market

You’ll learn: Secrets to tapping into the enterprise market and strategies for selling high-growth solutions like cybersecurity, SaaS, communications solutions, and energy. You’ll leave with new strategies and tools to achieve sustainable and repeatable growth.

For technology providers and resellers


Thrive will equip you with knowledge and insights on how to expand your partner ecosystem, and the latest advancements to scale your growth. You’ll also hear about key product announcements, including a tailored developer experience and expanded reseller capabilities. Here are some of the key take-aways that will help you achieve your goals:

Differentiate your Portfolio with Unique Products and Services

You’ll learn: How to expand your portfolio and drive sales with innovative AppDirect products. Sign up for sessions dedicated to selling the AppDirect platform, the AI Marketplace and Creation Studio, and managed services. Learn how white-labeling these offerings can add new cachet and value to your brand.

Strategies to Drive Ecosystem Growth

You’ll learn: How to extend your market reach with an expanded marketplace and partner ecosystem. Learn new approaches to managing partner relationships on a larger scale and streamlining the integration of partner solutions that you can monetize and sell through multiple channels.

Reselling Third-party Services: Your Marketplace Strategy Playbook

You’ll learn: Best practices for reselling third-party products through your white-label marketplace and how to maximize growth across direct and indirect channels.  You’ll also learn how to streamline marketplace integrations with PSA tools, and strategies for selling industry-leading brands like Microsoft, Adobe, and products from the extensive catalogs of Ingram and Synnex.

September 17-19, 2024

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