Creating a Path to Monetization

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How Enterprise Software Companies Can Win Developers and Create Thriving Ecosystems

As more enterprise ISVs embrace platform strategies, a thriving developer ecosystem is now a key differentiator. Learn why offering a clear ROI is critical to attracting—and keeping— developers.

By 2023, 60 percent of the Global 2000 will have a developer ecosystem, and half will generate upwards of 20 percent of digital revenue through their digital platforms. - IDC

Succeeding with Digital Transformation

Key Discussion Areas

The “Creating a Path to Monetization” white paper explores why ecosystems are so critical to enterprise ISVs, the challenges associated with developer recruitment, and the barriers to monetization. Specifically, the white paper explores:

  • Why recruiting developers to software platforms is increasingly difficult
  • Why providing a clear path to ecosystem monetization is one of the most important factors to attract developers.
  • How to remove the obstacles to ecosystem monetization
  • How to evaluate build versus buy for a commerce integration layer
Bird's eye view of a laptop with the AppDirect platform on the screen

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