Hero App Reseller 005



Launch, scale, and optimize across indirect channels, faster.

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For SaaS companies, the channel is becoming an increasingly important part of a successful go-to-market strategy. Partner programs can not only open new geographies and verticals, but also drive a significant portion of company revenue. However, SaaS vendors need the right technology tools to quickly launch and efficiently manage their partner ecosystems.

AppReseller is an automated commerce portal that enables and accelerates the management of referral lead and deal registration, pipeline, commerce, and reporting across channel partners. Unlike partner relationship management (PRM) tools that just enable content sharing and marketing collaboration, AppReseller automates partner management and enables you to rapidly scale channel sales. 

"Any company serious about the channel should have a way for partners to easily interact with it. At the end of the day, it's my job to make it easy for our partners to do business with us and AppDirect helps us achieve that."

- Michael Benayoun, Director of Channel Sales

Streamline End-to-End Channel Process

  • Automate order management, reconciliation, and other essential functions.
  • Reduce friction of doing business with channel partners through an automated portal.
  • Quickly onboard and easily manage partners in one location.
  • Utilize APIs to provision and sell from your own systems.
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Increase Collaboration and Minimize Dependencies

  • Customize revenue shares, prices, and product offerings.
  • Deliver a profitable channel program using out of the box tools.
  • Focus your efforts with a single source of truth for all channel business.
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Gain Visibility and Measure Impact

  • Access robust reporting across partners with a single dashboard. 
  • Track, improve, and share your impact against business goals with a view of sales, costs, and revenue.
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Monitor Health of Partnerships

  • Easily access data on partnership status, including leads, pipeline, influenced revenue, and attributed revenue.
  • Mitigate risk with fixed customer acquisition costs across your partner ecosystem.
  • Stay ahead of key business decisions with a comprehensive data warehouse.

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Learn more about AppReseller by speaking to an expert.