Drive channel sales with commerce and management tools for your reseller network.


The key to a successful reseller program is making sure that you have the right technology to support it. However, building the systems you need from scratch, or piecing them together from different vendors, is costly, complex, and time-consuming. AppReseller simplifies setup and management of your reseller network with end-to-end tools for resellers to sell cloud services and manage end customers, including partner management, sales automation, and customer management tools. With AppReseller, you can easily enable partners to independently onboard customers, place orders, and manage subscriptions. 

"AppDirect’s Reseller Management Service gives us the ability to sell through our partner ecosystem, enabling both reseller and referral partners to close deals while giving us the internal visibility we need."

- Mindy Lieberman, VP of IT

Manage Your Network

  • Onboard resellers quickly and efficiently with minimal setup
  • Manage reseller permissions by customers, verticals or products
  • Deliver sales and marketing content to resellers on platform
  • View all reseller transactions  and sales performance data
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App Reseller Manage Network

Automate Sales Workflows

  • Assign leads to resellers by services expertise or geography
  • View and approve new reseller opportunities prior to sale
  • Generate, save and manage quotes for approvals
  • Markup pricing, apply discounts when buying on behalf

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App Reseller Automate Workflow1

Customize Reseller Programs

  • Allocate revenue shares and manage payouts at end of billing period
  • Set reseller specific pricing to offer commission based on discounts
  • Handle reconciliation and payouts for reseller discounts, promotions
  • Use a bonus-based program to incentivize resellers and drive sales
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App Reseller Customize Reseller Program

Learn more about AppReseller by speaking to an expert.