MSP Summit Panel Talks, and an Exclusive Security Certificate Program Preview

By Ideas @ AppDirect / October 19, 2023

AD Events Spotlight Blog

It's been a dynamic summer and fall filled with AppDirect advisor events! We've crisscrossed the country for tech and sales training, certifications, and, of course, some good old-fashioned fun. We’ve gotten excellent feedback from our networking sessions, IoT Mobility Summits, Emerging Tech Bootcamps, Cloud Sales Workshops, and our always-entertaining golf events across the nation.

The questions every agent wants their TSDs to answer—Don’t miss the MSP Summit

As we dive into Q4, don't miss the chance to join us again for an exclusive learning experience. If you're heading to the MSP Summit in Miami Beach, FL, join us for this entergenic panel discussion featuring industry leaders, including Emanuel Bertolin, Chief Revenue Officer of AppDirect. Co-located with the Channel Futures Leadership Summit from October 30 to November 2, this discussion is your chance to unlock insights.

The panel will feature questions every agent wants their TSDs to answer. Moderated by thought leader and innovator Meredith Caram from JS Group, the talk will feature leaders from big-time channel players from ScanSource, Telarus, and AVANT Communications.

Panel details: The questions every agent wants their TSDs to answer 

Date: Wednesday, November 1 | 2:05pm - 2:40pm

Track: Channel Futures Leadership Summit Track

Location: Upper Lobby Level, Splash 11


Uncovering critical insights, asking tough questions

Speakers will tackle the critical issues agents are grappling with, from the contrasting support provided to telco and MSP communities to the evolving role of traditional MSPs.

Other hard-hitting topics:

  • What role do marketplaces play going forward, in terms of sourcing services and products?

  • Why are TSDs buying partners’ books of business?

  • How are TSD’s reinforcing the value of the indirect channel across leadership?

  • How can TSDs help position advisors or agents as experts in AI?

  • How can you help us get customers' AI ready?

  • How can agents or advisors use these trends to your advantage to grow?

Join us at our MSP Summit cocktail reception—Schedule a one-on-one meeting

On November 1, we are also hosting a cocktail reception where we’d love for you to schedule a one-on-one meeting with us to explore how we can help you meet your business objectives. 

MSP Summit Cocktail Reception Nobu

Sponsors Console Connect, Lumen & ntegrated

November 1 | 6:00 - 8:00 PM

Register > here

Exclusive sneak preview: AppDirect Security Certificate


During Cybersecurity Awareness Month (CSAM), we're thrilled to introduce our cutting-edge Security Certificate program as a pivotal addition to our Training Center. With the cybersecurity industry soaring to unprecedented heights, this program equips advisors with the training and confidence to have productive cybersecurity conversations with customers.

Analysts forecast a 11.3% surge, projecting a colossal $188.3 billion USD spend on information security and risk management in 2023. — Gartner.

Gartner cites factors like remote work, zero trust network access (ZTNA), and cloud-based delivery models are fueling this growth. 

Our certificate program empowers advisors to thrive in this booming cybersecurity landscape. It equips you with an unbiased understanding of solutions, not based on specific vendors but instead on technology segments. Advisors will master the art of articulating security solutions and gaining quotes by confidently navigating the National Institute of Standards in Technology (NIST) framework. The curriculum unfolds across four distinct learning paths, covering vital areas in cybersecurity: Asset discovery, penetration testing, vulnerability scanning, and risk assessment. The program also dives into each piece of the NIST framework. 

National Institute of Standards in Technology (NIST) framework
  1. Identify—These solutions help develop an organizational understanding to manage cybersecurity risk to systems, people, assets, data, and capabilities

  2. Protect—These solutions provide appropriate safeguards to to ensure delivery of critical services

  3. Detect—The technologies in the detect section develop and implement appropriate activities to identify the occurrence of a cybersecurity event

  4. Respond—You’ll learn the development and implementation of appropriate activities to take action regarding a detect cybersecurity event

  5. Recover—The final section, recover will discuss the development and implementation of appropriate activities to maintain plans for resilience and to restore any capabilities or services that were impaired due to a cybersecurity event

In addition to covering these topics, students will complete sales scenarios targeted towards cybersecurity prospecting, which will be manually reviewed by the channel advisor training team.

"Advisors can more confidently navigate the complex and booming world of cybersecurity with AppDirect’s security certificate program," said Laura Jaffrey, AppDirect Senior Customer Education Manager. "Rooted in the esteemed NIST framework and starting with the Identify pillar of the cybersecurity lifecycle, the program is a compass for advisors to guide customers to stay one step ahead of threats, from ransomware to AI, and help them safeguard businesses through a better understanding of the crucial stages of cybersecurity."

Stay tuned for more information about the AppDirect Security Certificate training program! We’ll release more information in our advisor newsletter, and within the Training Center within the Marketplace.

A testament to the effectiveness of AppDirect security workshops, following the session in Denver in September, advisors unveiled promising opportunities in cybersecurity assessments, penetration testing, DDoS mitigation, and more. Equipped with their newfound expertise, several advisors have found success in selling solutions from Lumen, Dropbox, Acronis, MalwareBytes, and Xenex.

Log in to your Marketplace account to sign up, or if you’re not an advisor, sign up now to get started.

Want to start and scale your cloud practice? Start with Microsoft

On top of the industry event and Security Certificate program, we're also hosting additional events throughout Q4. Here you can find our full events lineup, including information about our upcoming Cloud Sales Workshops in Louisville, KY November 2, and Rutherford, NJ starting November 8. Another special event in October is focused on Microsoft. 

This event, in collaboration with the AppDirect Cloud team and Microsoft is designed to advance your cloud practice. During this webinar, you'll learn how to position Microsoft Azure, ultimately helping your clients with robust data protection, effectively reducing the risk of data breaches.

Discover how AppDirect simplifies the process of identifying and leveraging untapped Microsoft opportunities.

> Join our Microsoft Azure Webinar

October 24th | 10:00 AM CT

Register > here

Register now to unleash the full potential of your cloud practice and Azure, including:

  • Amplify commissions and customer value through AppDirect Cloud Services offers

  • Articulate the significant advantages of Microsoft Azure to SMB clients

  • Initiate cloud discussions confidently, equipped with effective conversation starters and objection-handling techniques

  • Access dedicated cloud experts for comprehensive support during your sales journey

Cheers to you! Mark your calendars for these holiday events

Raise your glasses! Save the dates for our upcoming holiday events. These gatherings are our way of saying a big giant ‘thank you’ to our advisor community for a year of contributions, laughter, and connections. We're honored to be part of this fantastic group of channel leaders. Join us for great food, toasts, and even better friendships. See you there!

  • Coming to New York, NY December 7, 2023 Register > here

  • Coming to Orange County, CA December 7, 2023 Register > here

  • Coming to Chicago, IL December 7, 2023 Register > here

  • Coming to Raleigh, NC December 7, 2023 Register > here

  • Coming to Minneapolis, MN December 7, 2023 Register > here

  • Coming to Denver, CO December 7, 2023 Register > here

To learn more about upcoming event opportunities, contact the Provider Growth Team. You can also explore ways to partner with us in 2024 by visiting our PGP Marketplace.

Check out our events page to learn more about connecting with us and for a schedule of upcoming events!