Future Proofing Your Business Is Easier than You Think—Visit Us at Channel Partners to See How

By Ideas @ AppDirect / April 27, 2023

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Looking to boost your revenue opportunities and stay ahead of the game in today's economy? Then make sure to stop by Booth #1615 at the upcoming Channel Partners Expo in Las Vegas! At the AppDirect booth, you'll discover a wealth of ideas to help future proof your business and thrive in the face of challenges.

The solutions we’re presenting at Channel Partners are driven by the increasing complexity of B2B buyer behaviors, compounded by economic pressures that are driving businesses to reduce expenditures. Buyers increasingly want to procure their technology on a digital marketplace, and they want the support of one advisor they can trust, who can get them the greatest return on investment. Being able to offer those customers services from a large, diversified ecosystem of products can add true value and help reduce the impacts of customer churn. And it can mean the difference between revenue losses and maintaining or even growing their revenue stream.

So how can you ensure your business is resilient and thriving in 2023? AppDirect has many solutions and approaches to offer, and we're excited to share them with you at Channel Partners. If you can't make it, don't worry—just book time with your AppDirect CSM to learn more.

In this article, we'll focus on two key areas that we'll be highlighting at Channel Partners: diversifying your catalog to generate new revenue sources, and streamlining your processes so you can focus on strategic sales.

Diversify your portfolio—Our experts make it easy

With over 1,000 products in the AppDirect catalog, ranging from telecommunication services, unified communications, and mobility, to software as a service and energy, there's never been a better time to branch out and expand your offerings. You don't even need to be an expert in areas that are new to you—our team is here to support you every step of the way, from the pre-sales and sales stage through to integration and support.

One key area where you can add strategic value for your customers is in energy solutions. The challenges of procuring utilities like connectivity and energy are similar, and you could save your customers significant time and effort, while helping them stabilize and often reduce their gas and electricity spend, lock in the best rates, ensure maximum energy efficiency, and implement alternative sources of energy. The AppDirect energy portfolio includes solar energy, LED solutions for buildings, EV charging stations, and water and waste management solutions, and more—all designed to help customers significantly reduce costs and reduce their environmental impact.

Ben Robertson, President at Menadena, a New Hampshire-based energy and technology solutions brokerage firm, made the leap into selling energy in 2021 and he’s ecstatic about the results for both his company and his customers. “Being able to diversify my portfolio by adding energy solutions has been exciting and lucrative for my company,” Ben said. “Energy prices continue to be extremely volatile, and my customers appreciate what we’re able to do in terms of helping them manage their energy spend. It helps them predict costs and manage risk, and it removes a big headache from their day-to-day energy management, so they can focus on other profitable projects,” he added.

Simplified back office processes—Small changes with big impacts

Simplifying your back office processes can also have a big impact on your business. That's why we're making significant enhancements to the AppDirect advisor portal in 2023, simplifying day-to-day management with a unified back office that will allow you to manage commissions, quotes, and orders more efficiently than ever before, and with sales tools that help you work smarter and make more informed business decisions.

We know that these critical time savers will allow you to spend more time with your customers, help them solve their business problems, and grow your revenues at the same time.

Come see us at Channel Partners!

Don't miss your chance to future proof your business. Visit us at Channel Partners ​​​​​​May 1-4, 2023 in Booths #1615 and #1131, or book time with your AppDirect CSM.