WHITE PAPER

Creating a Path to Monetization:

How Enterprise Software Companies Can Win Developers and Create Thriving Ecosystems

Today, digital platforms are connecting software developers and customers in entirely new ways. For enterprise independent software vendors (ISVs), platforms present tantalizing possibilities to develop more innovative products faster than ever before, driving both revenue and competitive advantage.

However, many enterprise ISVs stumble because they overlook one of the most important aspects of a thriving platform: an ecosystem of third-party products and services that offers developers a clear path to monetization.

This white paper explores why:

  • An increasing number of enterprise ISVs are reorienting their business to platform strategies.
  • Recruiting developers to software platforms is increasingly difficult.
  • Providing a clear path to ecosystem monetization is one of the most important factors to attract developers.
  • An integration layer that connects ISVs’ existing systems to third- party commerce solutions is the least disruptive, most cost-effective way to create and monetize ecosystems.

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