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"The thing that was the most interesting was the ecosystem thinking behind the whole thing. We realized that we need to have some kind of technical platform ... and at the end of the day we decided to choose AppDirect, because from the architectural point of view, they are a real cloud platform."
The mission of Copper is to help businesses sell more and more efficiently with a Customer Relationship Management (CRM) system that sales teams actually love to use
ADP’s Marketplace offers applications spanning the end-to-end Human Capital Management lifecycle.
“The AppDirect platform aligns strongly with our strategy.”
"What we've been able to benefit from is a significant reduction in time to market, and an almost pure elimination of cost in bringing out new products."
“Our partnership with AppDirect is based upon the idea that we need an open ecosystem of services in the cloud”
“AppDirect gives us economy of scale, faster time to market.”
“We always like to say, ‘If there’s one thing we got right when we started, it was choosing AppDirect.’”
Learn how Windstrean increased ARPU and drove positive CSAT & NPS scores with AppHelp.
AppDirect was instrumental in the launch of customer-facing marketplace for BT which helps subscribers transform their businesses with access to powerful cloud services.
“For us it was very important to build an ecosystem that moves beyond software delivery and creates an additional value.”
“With AppDirect, we're actually going to have, for the first time, an e-commerce platform, particularly for our business customers.”