AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the cloud commerce industry worldwide.

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Industry Insights

SaaS and the Changing Support Needs of SMBs

For small and medium-sized businesses (SMBs), the cloud technology tipping point has already come and gone. By the end of this year, 94 percent of U.S...

By Gretchen Dukowitz / AppHelp / Oct 17, 2017

Industry Insights

It Takes an Omnichannel Approach to Successfully Sell Cloud Services and Support

An omnichannel strategy is all about creating a digital experience for customers that extends seamlessly and effortlessly across channels, whether tha...

By Kam Rawal / AppHelp / Oct 09, 2017

Strategy & Best Practices

Moving up the SMB Value Chain with a Winning Bundle Strategy

When it comes to creating attractive SaaS bundles for SMBs, many service providers haven’t yet cracked the code.

By Mary Montserrat-Howlett / AppHelp / Jul 28, 2017

Company & Culture

Interning at AppHelp as a Service Delivery Specialist

Ok, so you’ve read the job posting to be a Service Delivery Specialist Intern. Sounds like an interesting job and a cool place to work, but what in th...

By Stephanie Schenk / AppHelp / Mar 24, 2017

Strategy & Best Practices

The Importance of First Impressions: Why Wowing Your Customers the First Time Pays Off in the Long Run

They say first impressions are the most lasting. Within the first 7 seconds of meeting someone, they will have made a solid decision about your trustw...

By R. J. Stangle / AppHelp / Jan 18, 2017

Events

CES Recap: Trends, Challenges and Predictions for IoT

CES has always been at the forefront of revolutionary technology and this year marked the event's 50th anniversary. In 1969, ARPANET, a forerunner of ...

By Shannon Wenkoff / AppHelp / Jan 13, 2017