AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the cloud commerce industry worldwide.

Blog posts about AppHelp/

Industry Insights

The Customer Support Experience in 2020

Get ready for video, artificial intelligence, machine learning, and more. Are you thinking about the year 2020 yet? What will the not-so-distant futu...

By Kam Rawal / AppHelp / Nov 22, 2017

Industry Insights

Reinventing the Customer Support Experience: Why Companies Need to Stop Trying to Control It

As both a customer support executive and a consumer, I tend to view my experiences with brands in my personal life through two lenses. As a consumer, ...

By Kam Rawal / AppHelp / Oct 23, 2017

Industry Insights

SaaS and the Changing Support Needs of SMBs

For small and medium-sized businesses (SMBs), the cloud technology tipping point has already come and gone. By the end of this year, 94 percent of U.S...

By Gretchen Dukowitz / AppHelp / Oct 17, 2017

Industry Insights

It Takes an Omnichannel Approach to Successfully Sell Cloud Services and Support

An omnichannel strategy is all about creating a digital experience for customers that extends seamlessly and effortlessly across channels, whether tha...

By Kam Rawal / AppHelp / Oct 09, 2017

Strategy & Best Practices

Moving up the SMB Value Chain with a Winning Bundle Strategy

When it comes to creating attractive SaaS bundles for SMBs, many service providers haven’t yet cracked the code.

By Mary Montserrat-Howlett / AppHelp / Jul 28, 2017

Company & Culture

Interning at AppHelp as a Service Delivery Specialist

Ok, so you’ve read the job posting to be a Service Delivery Specialist Intern. Sounds like an interesting job and a cool place to work, but what in th...

By Stephanie Schenk / AppHelp / Mar 24, 2017