AppDirect Welcomes Cisco to the AppSmart Marketplace

By Dan Hoerr / February 22, 2022

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As we continue to see a rise in cybersecurity threats and an increase in branch offices and remote users, AppDirect is pleased to welcome Cisco to the AppSmart Marketplace under a direct resale model. Now, Advisors will be able to sell and end-customers will be able to purchase and access a wide variety of Cisco Cloud and Security products and services directly through the Marketplace. This agreement will also enable users to select services that complement Cisco products from the AppSmart Marketplace and manage each of those through a single pane of glass.

Cisco is a worldwide leader in IT and networking, making the company a premium addition to AppSmart's line-up of technology providers that includes AWS, Google Cloud Platform, and the entire Microsoft suites of products. With Cisco, the AppSmart Advisor community will have access to more tools to start or scale their digital-first portfolios, bringing customers even more options for integrated security, remote access, seamless collaboration, and more.

The introduction of Cisco to the AppSmart Marketplace comes at a critical time for businesses, advisors, and end-users alike. Eighty-seven percent of global IT decision-makers say that COVID-19 is a driving force behind cloud acceleration, and that by 2025, 95 percent of workloads will live in the cloud. Experts agree this continued shift to the cloud means a surge in attack surfaces and increased security vulnerabilities.

Cisco products now available through AppSmart include Cisco Umbrella, Cisco DUO, Cisco Webex, and several additional solutions. Cisco Umbrella features integrated security that is flexible and cloud-delivered. It combines multiple security functions so that organizations can extend protection to devices, remote users, and distributed locations anywhere. Cisco DUO is also available in the Marketplace, giving businesses the ability to deploy zero-trust security measures inside and outside the corporate network to enable seamless and secure remote access.

"At a time when cloud and SaaS adoption are at an all-time high, organizations need resilient networks and the ability to keep application performance fast and connections secure," said Herb Hogue, VP & General Manager of Cloud for AppSmart. "Cisco is an IT and security innovator, and by teaming up, AppSmart Advisors and end customers will have even greater cloud-first options for integrated security and improving SaaS performance, securing endpoints, and much more."

According to IDC worldwide public cloud spending, driven mainly by SaaS and IaaS adoption, will be nearly $500B by 2023. Now is the time for Advisors to take advantage of the leading cloud solutions available through the AppSmart Marketplace. Through the unified AppSmart ecosystem, advisors can expand into profitable core and cross-sell opportunities around security, cloud, communications, and other profitable digital services. Visit the AppSmart Marketplace for more information about any of the robust Cisco products now available and get more details about our growing portfolio of cloud solutions.