Partnering with AppDirect to Power Digital Transformation

AppDirect's Partner Program

System Integrators

Increase your service offering by partnering with the leading subscription commerce platform
for ecosystem management.

Help Your Clients Succeed in Today’s Demanding Digital Economy

To be competitive in the digital era, enterprises must transform and move to subscription commerce. To succeed in B2B commerce, a more in-depth digital transformation that harnesses the power of ecosystems is required to support lifelong relationships and efficiently fulfill a customer's needs at every moment of the journey. This pivot in thinking and operating creates an opportunity for system integrators to not only advise, but also create change and capture this growing market.

Join the AppDirect Partner Program to evolve your subscription commerce practice and benefit from this opportunity.

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AppDirect's Partner Program for System Integrators
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Maximize value for your customers: B2B Subscription Commerce & Ecosystems

AppDirect, the Platform for Subscription Commerce

Today, a growing number of companies are opening their technology to third-party vendors, creating ecosystems of applications that complement their core solutions. A digital ecosystem not only drives revenue, but can also help companies innovate faster and gain huge competitive advantage. Help your customers unlock that potential with your expertise and the AppDirect platform.

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Opportunities for System Integrators

  • Advisory Services

    Establish your organization as the trusted advisor for your customers’ subscription commerce digital strategy. Assist your customers in planning their go-to-market approach by providing consulting on strategy and vision for their digital transformation.

  • Implementation and Integration

    Provide services for implementation and integration of the platform including project and change management.

  • Managed Services

    Pivoting to subscription commerce is a journey. Provide ongoing services to our joint customers to support them through their subscription commerce journey, to manage their marketplace, and to grow their revenue.

Let's Drive Success Together

The AppDirect SI Partner Program is tailored for joint success for you, AppDirect, and our customers. It includes:

  • Compensation/referral fees program
  • Sales business training and support
  • Marketing materials
  • Technical training and documentation
  • Partner sandbox
  • Onboarding support

“We always like to say, ‘If there’s one thing we got right when we started, it was choosing AppDirect.’”

—JAMES MUMMA, Executive Director of Product Management

Hear from our customers
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Technology Partners

At AppDirect, we know that strong partner ecosystems are essential to thrive in the digital economy. That's why we work with a range of best-of-breed partners that add critical complementary features to the AppDirect platform. Work with us to reach more customers and create game-changing subscription commerce experiences.

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Why Collaborate with AppDirect

Power in numbers

AppDirect has seen double-digit transaction dollar growth year-over-year while powering the subscription commerce experience for millions of users across telecommunications, enterprise software, manufacturing, and real estate.

Year Growth While Powering the Subscription Commerce Experience

Flexible partnership models

We offer different partnership models to fit your strategy, with tiered sales and marketing support for each. Opt for a simple listing in our Add-On Store, or a more robust partnership with regular business reviews and co-marketing activities.

Modular and Extensible Digital Commerce Platform

A modular and extensible subscription commerce platform

The AppDirect platform is modular and highly extensible, allowing technology partners to easily integrate their service with the platform. AppDirect has created almost 1,000 APIs to power a wide variety of actions, from how users discover and buy products, to how they access and use them.

Hear how partners are collaborating with AppDirect

Netflix-like Search & Recommendations


Coveo unifies interaction data across touchpoints to deliver a personalized search and recommendation experience, powered by AI.

Product Ratings & Reviews


G2 accelerates purchase decisions by bringing transparency to ratings and reviews.

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API Reference Center

See the list of available APIs and webhooks to drive integrations —from branding to the checkout experience, and more.

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AppDirect Add-On Store

Learn more about how partners like BlueSnap, WalkMe, Shippo and Kount are adding value to AppDirect-powered marketplaces.

Learn More

Alliance Partners

AppDirect’s Platform is fully integrated with category-leading partner solutions.

How We Work with Strategic Alliance Partners

As the leading subscription commerce platform powering digital go-to-market for the world’s largest enterprises, AppDirect has spent over a decade developing relationships with world-class technology companies. We invest in partnerships that enhance our own ability to deliver reliability, flexibility, and scalability through our platform, and offer our customers the most sought-after products and solutions.

Products fully integrated into the AppDirect Network Catalog

Whether you are looking to go-to-market with productivity solutions, IaaS, or other high-demand services, AppDirect has invested in proactive, fully managed integrations to get you to market quickly with the products your customers need to succeed.

Highly reliable platform

Ensuring our platform maintains the highest levels of reliability, scalability, and security is top of mind. By partnering with world leaders in infrastructure and software, we provide an end-to-end cloud-based platform solution powered by the companies you know and trust.

Bundled solutions

We work together with the account teams at these leading organizations to provide you with a comprehensive solution that takes your specific business requirements into account.

Learn More About our Alliance Partners


AppDirect’s Platform powered by Azure

Resell Microsoft 365 with AppMarket

Resell Microsoft Azure with AppMarket

Microsoft Control Panel Vendor

Microsoft Global ISV Partner

Microsoft IP Co-Sell Partner

The AppDirect platform powers 2020 Microsoft Partners of the Year: Deutsche Telekom, Swisscom, and Softchoice

Alliance Partners Microsoft


Resell Google Workspace with AppMarket

Resell GCP with AppMarket

Google Distributor (G Suite, GCP)

Google Business Partner

Alliance Partners Google

Amazon Web Services

AppDirect Cloud Infrastructure Provider

APN Technology Partner

Resell AWS with AppMarket

Alliance Partners AWS

Additional Strategic Alliance Partners

Interested in Becoming a Partner?

Fill out the form to have our Partner team contact you about our Partner Program.

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AppDirect is the only end-to-end subscription commerce platform for selling, distributing, and managing subscription-based products and services to succeed in the digital economy. Collaborate with us to augment the commerce experience for customers around the world.

Let’s work together to drive digital transformation around the world.