Experience Unified Lifecycle Management

A new experience for you and your customers

We launched a new experience that simplifies how you find, buy, and manage technology across five key pillars: cloud, hardware, connectivity and mobility, AI, and energy.

This new experience lets you offer customers a seamless way to manage their entire technology spend in one place. 

Get started with Devs.ai and Energy Brokerage first—with advanced hardware management, connectivity, and mobility capabilities coming soon to enhance your experience!

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Discover what’s new

A single platform for energy brokerage management

Energy Brokerage, powered by Broker Online Exchange (BOX), makes it easier than ever to grow your energy practice. You have instant access to pricing, contracts, e-signing, and renewals—all with zero monthly fees—enabling you to:

  • Compare provider rates instantly—Access live pricing from 90+ electricity and natural gas providers, compare terms side by side, and generate customer-ready contracts in minutes
  • Manage customer information—Store and view all customer details in one place for easy account and contract tracking
  • Track contracts in real time—Monitor all your contracts and key dates from a single view, with live updates.
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Private workspaces for teams to access every AI model

Your customers can access their own secure AI workspace directly from the AppDirect Marketplace menu, making it easier to manage all their AI solutions in one central location. With Devs.ai, businesses can access 50+ leading large language models from vendors like OpenAI and Google Gemini—backed by enterprise-grade admin controls to securely build, deploy, and manage custom AI solutions.

Through theAppDirect Devs.ai suite, your customers can:

  • Easily create AI agents—Automate workflows and reduce workloads with AI agents securely trained on custom business data, using low-code/no-code tools
  • Stay LLM-agnostic—Select the best large language model for each use case, switching seamlessly as needed, without the need to manage multiple subscriptions and complex integrations
  • Confidently govern AI usage—Take advantage of private workspaces, role-based permissions, and compliance-ready oversight
  • Integrate seamlessly with the tools they need—Extend automation across the business with tools like Gmail, Slack, and Confluence
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Unlock new hardware opportunities with Firstbase

We’re excited to introduce two new ways to support your customers’ hardware needs through Firstbase, now available in the AppDirect Marketplace. Customers in the US can access an expanded catalog of devices and equipment like laptops, monitors, mice, cables, and desks—available in the marketplace—no platform subscription required. They can also track and manage employee hardware for up to 50 users with Firstbase—completely free and directly within the marketplace. It’s a simple way to start the hardware management conversation, deliver more value, and grow your sales.

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Frequently Asked Questions

General

Do all marketplace customers and advisors get the free versions of Devs.ai, Energy Brokerage, and Firstbase platforms, or do they have to purchase them?

All existing AppDirect customers who are company admins in the marketplace have access to the free versions of Devs.ai and Firstbase. Company admins can manage up to 50 users in Firstbase (U.S. only) and unlimited users in Devs.ai for free.

Advisor accounts have access to the BOX Energy Brokerage platform and the free versions of Devs.ai and Firstbase.

Advisors purchasing technology for their own company as company admins receive the same free versions as customers—automatically deployed to all company admins in their organization.

What’s a Company Admin?

When a company is created, its first associated user account is also created. By default,

this user is assigned the Company Admin role, enabling them to perform tasks like:

  • Inviting your company employees to join the AppDirect platform as end user

  • Assigning new company roles to your user

  • Purchasing new subscriptions

This role should be given to employees who require full access to your company account.

Note that you can have multiple Company Admins within a single company account.

Can I access my customers’ Devs.ai and Firstbase accounts so that I can view AI agent activity/performance?

No, for privacy reasons Advisors don’t have access to their customers' accounts. Customers would have to explicitly give advisor access as a member or employee of their organization.


Can I get my customers access to the Devs.ai and Firstbase free editions through the marketplace even if they're not actively purchasing other products through AppDirect? Do I purchase it for them through the marketplace?

Yes, you can set up your customers with the free edition of Devs.ai directly through the AppDirect Marketplace, even if the customer isn’t purchasing any other products at that time. Simply invite the customer using the standard marketplace process, and their account will be automatically created and provisioned with access to the selected free edition—no purchase necessary.


Who do I contact for support for the Devs.ai, Energy Brokerage, or Firstbase platforms?

Support agents triage and handle any Marketplace function-related questions. Contact Support as you normally would i.e. chat widget or “Contact Us” from the Marketplace footer.

For commission inquiries, continue to use the Advisor Commission Inquiry Form


Where do I find the commission structure for Energy Brokerage, Devs.ai, and Firstbase?

AI rates are found in the Cloud Commissions section of the Marketplace. You can access all gross commission rates by going to: Marketplace > My Apps > Provider Commission Rates and Spiffs tile.

Broker Online Exchange is not a purchasable item on the marketplace and is instead offered through a referral process. For commission details, please refer to the Telco Rates Card PDF. For specific information about your deal, please contact your Channel Manager.


I have feedback on the unified lifecycle management experience. Where can I share it?

Please share your thoughts by completing our survey.

Launch Feedback Survey


To read all of the FAQs:

Click here

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