Faced with the growing pressure of commoditization, Swisscom knew it needed to differentiate. With this in mind, the company built a strategy to provide additional services, prevent potential churn in the future, and place the business on a growth path towards new areas.

To achieve these aims, however, Swisscom needed to consolidate onto a single platform that would enable the company to get to market quickly.

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Swisscom wanted a strategic, nimble partner that could handle the complexity of its existing systems. With AppDirect, Swisscom is able to seamlessly connect its legacy solutions to its cloud services technology.

Today, the platform serves as the engine—for CRM, billing, service activation, order management, and order fulfillment—that Swisscom can attach to its core systems to launch new cloud services.


With AppDirect, Swisscom has accelerated time to market, making the business unit agile and more responsive. AppDirect’s API make onboarding new products and applications simple, quick, and cost efficient. Moreover, the business unit has control over key decisions such as product bundling, discounts, promotions, and pricing.

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“At many telecom companies it takes a lot of effort and resources to deploy new services. Time to market is essential and we use AppDirect not only as a marketplace solution, but also as a beachhead between our legacy back-end systems and our Swisscom cloud services.”

JONAS KRENSLER, Head of Messaging and Collaboration